Clout com­put­ing



What sort of influence do you ex­ert in the world of so­cial net­work­ing? A look at some web­sites that mea­sure your on­line mus­cle.

We are all so­cial me­dia en­thu­si­asts, some more than oth­ers. But not all of us are aware of the fact that our so­cial me­dia pres­ence has be­come a good in­di­ca­tor of the kind of per­son we are. And this of­ten be­comes a good tool for those who want to do busi­ness with us, or more im­por­tantly, hire us. There are many ways to mea­sure your so­cial net­work­ing score, which is used by oth­ers to mea­sure your influence. If you are a com­mu­ni­ca­tions pro­fes­sional, then this score be­comes even more im­por­tant. In­ci­den­tally, there have been in­stances re­cently where com­pa­nies have asked for Klout or Kred score of job ap­pli­cants.

Here are four tools to mea­sure your so­cial me­dia net­worth.

Kred, as the name sug­gests, mea­sures cred­i­bil­ity. So this tool is also both­ered about what oth­ers think of you. It has two mea­sures—influence, based on retweets and men­tions; and an outreach level based on how you retweet and men­tion oth­ers. The first is mea­sured on a scale of 1000 and the other on 10. Good Kred scores are above 700 and 7. But Kred is a pre­dom­i­nantly a Twit­ter tool and does not mea­sure ac­tiv­ity on other so­cial net­works ex­cept for Face­book. When it comes to Twit­ter, Kred is re­ally good. It logs all your ac­tiv­ity, tells you how many peo­ple you replied to dur­ing a pe­riod and so on. It also lets you check the Kred scores of any Twit­ter han­dle, and this is a very pow­er­ful tool.


Peerin­dex is a bit more ex­haus­tive than Kred and Klout. Once you have linked your so­cial net­works, it will give you a score on a scale of 100, and also list the top­ics about which it per­ceives you as in­flu­en­tial. But Peerin­dex is a bit more dif­fi­cult to please and scores above 60 are much more dif­fi­cult to achieve. It shows top­ics that you gen­er­ally talk about as well as the rat­ing for the same. Click on the topic and it shows oth­ers who are in­flu­en­tial about the same. It also shows peo­ple who influence you, based on who you retweet or men­tion more. It can also show stats from Blog­ger and Linkedin.


Twen­tyfeet is also a good tool, ex­cept for the fact that it is paid and has very few free fea­tures. You can add mul­ti­ple so­cial net­works, but have to go paid to add mul­ti­ple ac­counts of the same. It shows most anal­y­sis in the form of graphs and can mea­sure influence, con­ver­sa­tions and so on. It also lets you mea­sure the same within spe­cific time pe­ri­ods, which we found very con­ve­nient. The other good thing is that the fig­ures can be ex­ported as Ex­cel sheets. But to view much of the data and to add ac­counts you have to buy cred­its, which come at a steep $2.49 apiece.

This is the most widely used tool to mea­sure a per­son’s so­cial me­dia influence. Klout analy­ses your ac­tiv­ity on Face­book, Twit­ter, Google+, Linkedin, Blog­ger, Foursquare, Flickr and other pop­u­lar net­works on a scale of hun­dred. Reg­u­lar so­cial me­dia users end up with scores in the re­gion of 40-50, the more ac­tive per­sons, what Klout likes to call in­flu­encers, are usu­ally in the re­gion on 60-80. Any­thing be­yond and the chances are you are a web­site, or a bot, with huge traf­fic and not a per­son. Klout shows your score like it was a stock, with high­est and low­est points, re­cent fluc­tu­a­tions. It also tells you top­ics in which you are in­flu­en­tial in, though this is of­ten based on key­words and won’t make much sense. You can in­vite friends to Klout and it is fun keep­ing a tab on their scores, maybe even try­ing to bet­ter them by go­ing on a Tweet­ing spree.

WHAT DRIVES YOUR INFLUENCE UP Retweets, men­tions, more fol­low­ers/friends WHAT PUSHES IT DOWN Los­ing fol­low­ers/ in­ac­tiv­ity for long pe­ri­ods

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