HOW INFLUENTIAL ARE YOU ON SOCIAL NETWORKS? IT IS TIME TO FIND OUT WITH THESE EASY TO USE ONLINE TOOLS
What sort of influence do you exert in the world of social networking? A look at some websites that measure your online muscle.
We are all social media enthusiasts, some more than others. But not all of us are aware of the fact that our social media presence has become a good indicator of the kind of person we are. And this often becomes a good tool for those who want to do business with us, or more importantly, hire us. There are many ways to measure your social networking score, which is used by others to measure your influence. If you are a communications professional, then this score becomes even more important. Incidentally, there have been instances recently where companies have asked for Klout or Kred score of job applicants.
Here are four tools to measure your social media networth.
Kred, as the name suggests, measures credibility. So this tool is also bothered about what others think of you. It has two measures—influence, based on retweets and mentions; and an outreach level based on how you retweet and mention others. The first is measured on a scale of 1000 and the other on 10. Good Kred scores are above 700 and 7. But Kred is a predominantly a Twitter tool and does not measure activity on other social networks except for Facebook. When it comes to Twitter, Kred is really good. It logs all your activity, tells you how many people you replied to during a period and so on. It also lets you check the Kred scores of any Twitter handle, and this is a very powerful tool.
Peerindex is a bit more exhaustive than Kred and Klout. Once you have linked your social networks, it will give you a score on a scale of 100, and also list the topics about which it perceives you as influential. But Peerindex is a bit more difficult to please and scores above 60 are much more difficult to achieve. It shows topics that you generally talk about as well as the rating for the same. Click on the topic and it shows others who are influential about the same. It also shows people who influence you, based on who you retweet or mention more. It can also show stats from Blogger and Linkedin.
Twentyfeet is also a good tool, except for the fact that it is paid and has very few free features. You can add multiple social networks, but have to go paid to add multiple accounts of the same. It shows most analysis in the form of graphs and can measure influence, conversations and so on. It also lets you measure the same within specific time periods, which we found very convenient. The other good thing is that the figures can be exported as Excel sheets. But to view much of the data and to add accounts you have to buy credits, which come at a steep $2.49 apiece.
This is the most widely used tool to measure a person’s social media influence. Klout analyses your activity on Facebook, Twitter, Google+, Linkedin, Blogger, Foursquare, Flickr and other popular networks on a scale of hundred. Regular social media users end up with scores in the region of 40-50, the more active persons, what Klout likes to call influencers, are usually in the region on 60-80. Anything beyond and the chances are you are a website, or a bot, with huge traffic and not a person. Klout shows your score like it was a stock, with highest and lowest points, recent fluctuations. It also tells you topics in which you are influential in, though this is often based on keywords and won’t make much sense. You can invite friends to Klout and it is fun keeping a tab on their scores, maybe even trying to better them by going on a Tweeting spree.
WHAT DRIVES YOUR INFLUENCE UP Retweets, mentions, more followers/friends WHAT PUSHES IT DOWN Losing followers/ inactivity for long periods