DOWN BUT NOT DEAD, THE POPULAR RADIO IS REINVENTING ITSELF
This is All India Radio.” For Indians above the age of 30, it is hard to remember a childhood without these words being a part of life. Of late, of course, the radio has been relegated to the position of an additional fitting in phones, headphones and other such devices. The only place we listen to radio is in the car, but that too is a luxury limited to urban areas. Internet radio has revived some of the charm of listening to a broadcast in which you have no idea what is going to come next, but bandwidth has been a hurdle for this listening pleasure. Meanwhile, satellite radio died early due to its high costs and the need for subscriptions.
After becoming a device that caters primarily to the rural market, the radio, or the transistor as we like to call it, has started evolving. In keeping with the times, the latest breed of radios can play media files, others can power themselves using solar panels or a dynamo, the rest try to pass themselves off as alarm clocks, lava lamps and toys while being able to tune in to your favourite station in a jiffy. The radio of the new era is here. “This is All India Radio 2012.”