The company claims the ‘Cricket Mode’ on the TV reveals fast action motion better and has a brightness which enhances the contours and sharpness of objects. The cricket ball and the pitch are more distinct and the grass is seen in its natural texture. The Toshiba cricket series has an Active Motion Rate image-processing technology that increases the panel refresh rate and the video processing speed which in turn reduce motion blur. We tested this by playing the GTA IV and Company of Heroes 2. Motion blur and picture loss are comparatively low.