How to live stream and earn fol­low­ers on YouTube, Face­book, Twit­ter and In­sta­gram

The live fea­ture on so­cial me­dia and con­tent shar­ing plat­forms is all the rage. Here’s a dummy’s guide to go LIVE.

Gadgets and Gizmos (India) - - CONTENTS - ByNid­hiSiN­gal

Can­dace Payne, a mother of two from the US, be­came a sen­sa­tion on Face­book af­ter she posted a live video don­ning a Chew­bacca (a char­ac­ter from the Star Wars fran­chise) mask to share her joy with friends on the “in­ter­net webs”. The video, up­loaded in May 2016, which shows her wear­ing the mask with child­like en­thu­si­asm and laugh­ing hys­ter­i­cally, has gar­nered over 165 mil­lion views on Face­book – the most watched live video on the so­cial net­work­ing site.

Live videos have taken the so­cial me­dia and video shar­ing plat­forms by storm. Whether at a party or a protest march, peo­ple are shar­ing the mo­ment through live videos. The pop­u­lar­ity of live videos can be at­trib­uted to their ease of use. It negates the need for a video cam­era set-up or tech­ni­cal know-how. A smart­phone, or any de­vice with a cam­era, and in­ter­net con­nec­tion are all you need to be­come a live star. Blog­gers and celebri­ties are recog­nis­ing the ‘live’ fea­ture as a pow­er­ful tool to con­nect with their fans and fol­low­ers, and gar­ner more fol­low­ing.

Although there are a host of apps that sup­port live videos, here are the most pop­u­lar ones to get you go­ing:

Face­book Live

Con­trary to pop­u­lar per­cep­tion, Face­book was not the first to launch live videos. It was Periscope, now ac­quired by Twit­ter, which made live videos pop­u­lar on Twit­ter. But Face­book made a big splash with its own ver­sion, Face­book Live. It is re­ally sim­ple to use: to go live, you need to tap the top of your news Feed or Page. The Live Video op­tion ap­pears even un­der the sta­tus up­date bar. Add a de­scrip­tion about the video, if you wish. When con­nected to the server, the Go Live op­tion ap­pears at the bot­tom. you can select who can view the live ses­sion – friends, pub­lic, friends, or even re­strict views. As soon as the live video op­tion has been se­lected, the timer starts. Tap­ping on the Fin­ish icon ends the live video. Face­book now of­fers op­tions by which one can add masks, doo­dles and fil­ters to the live videos.

YouTube Live

The most pop­u­lar video stream­ing chan­nel, youTube, also of­fers a live stream­ing op­tion. But this one takes more than a few taps. one has to fol­low a few steps to get go­ing: first sign into your youTube ac­count, click on your youTube chan­nel’s pro­file pic­ture at the top right, and then on the Cre­ator Stu­dio but­ton. En­able live stream­ing from here af­ter con­firm­ing that your chan­nel is ver­i­fied, and that you have no live stream re­stric­tions in the last 90 days. once the chan­nel is en­abled, go­ing live is rel­a­tively sim­ple. you can ei­ther use Stream now or Events (to cre­ate an event). Stream now, in beta stage, is a quick and easy way to go live – start send­ing con­tent, and it will au­to­mat­i­cally start and stop the stream for you at the right time. Events of­fers greater con­trol of the live stream. you can go live in­stantly us­ing Events as well as ei­ther Hang­outs on Air or select Cus­tom to use en­cod­ing op­tions. Un­der the ad­vanced set­tings, you can select Live Chat, en­able slow mode, au­to­mat­i­cally block spam mes­sages, select cat­e­gory, op­ti­mise for less buffer­ing, and more. Events can be sched­uled for later as well. Us­ing Google Hang­outs, one can broad­cast for up to eight hours. youTube also of­fers an­a­lyt­ics for videos.

TwiT­Ter Live

Ear­lier, users would broad­cast live on Twit­ter by in­stalling the Periscope app. With Twit­ter Live, users don’t need to in­stall a sep­a­rate app, and can go live straight from the Twit­ter app. Pow­ered by Periscope, live video on Twit­ter al­lows peo­ple to share videos with an au­di­ence through a tweet. The live op­tion is avail­able to ioS and An­droid users through an app up­date. While creat­ing a new tweet, a ‘Live’ icon ap­pears next to photo and video icons. Tap­ping on it will di­rect you to a new page (Periscope) where you en­ter the same ac­count de­tails as Twit­ter. Give a ti­tle to the video, tap on the ‘go live’ icon and start broad­cast­ing. once the broad­cast is on, users can ac­cess op­tions such as ‘Ask to Fol­low’, ‘Ask for Share’, ‘Share Broad­cast’, ‘Start Sketch­ing’, ‘Hide Chat’, and ‘Flip Cam­era’. Tap on ‘End Broad­cast’ to stop the video broad­cast. The live videos will be au­to­mat­i­cally posted as a tweet. one can also save the live video on the phone. Those watch­ing the live video on Twit­ter can in­ter­act with the broad­caster by com­ment­ing and send­ing hearts to show their sup­port.

in­sTa­gram Live

Im­age shar­ing plat­form In­sta­gram, too, has in­tro­duced the Live Video fea­ture that can be used to con­nect with fol­low­ers in real time. But once the video ends, it will no longer be vis­i­ble on In­sta­gram. Tap on the cam­era icon on the top left of the screen or swipe right from any­where in the feed to the launch cam­era, a live op­tion ap­pears at the bot­tom which can be tapped to start the live video. As soon as you go live, all your fol­low­ers will be no­ti­fied; the num­ber of view­ers ap­pears on the top right of the screen, and com­ments ap­pear at the bot­tom. There is also an op­tion of turn­ing off com­ments. To stop the live video, use the ‘End’ icon on the top right and con­firm. Although this fea­ture was of­fi­cially launched in novem­ber last year, it is now be­ing rolled out to users glob­ally, and will be launched in In­dia soon.

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