En­er­gizer Ac­ces­sories

Gadgets and Gizmos (India) - - FIRST TAKE -

A LeAd­ing name in the bat­tery space, En­er­gizer, is all set to launch smart­phone ac­ces­sories in the In­dian mar­ket at a start­ing price of ` 399 and aims to cap­ture 20 per cent mar­ket share by the end of the first year of op­er­a­tion. Prod­ucts will be launched across cat­e­gories in­clud­ing tem­pered glasses, USB ca­bles, prod­ucts in charg­ing so­lu­tions, Ap­ple cer­ti­fied prod­ucts, anti-shock & wa­ter­proof cases, USB hub sta­tions, to start with. Anti-shock and wa­ter­proof cases will be avail­able for Ap­ple iPhones and flag­ship Sam­sung smart­phones. All other ac­ces­sories will be di­vided into three cat­e­gories – clas­sic, high-tech and ul­ti­mate. The prod­ucts will be avail­able in In­dia on e-com­merce sites Ama­zon, Snapdeal, TataCliq and Flip­kart. Go­ing for­ward, En­er­gizer ac­ces­sories will also be avail­able at large for­mat re­tail stores and Ap­ple Pre­mium Re­sellers.

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