Ar­tis­ti­cally de­signed TVs that match your home dé­cor

Tele­vi­sion sets that blend in with the home decor are all the rage to­day.

Gadgets and Gizmos (India) - - CONTENTS - By Nidhi Sin­gal @nid­hisin­gal

Imag­ine a TV that can be hung on the wall and ad­mired even when it is switched off. The likes of Sam­sung, Sony and LG have launched tele­vi­sion sets that pack in the lat­est tech­nol­ogy and blend in with the aes­thet­ics of your living room, ef­fort­lessly. One of them even dou­bles up as a piece of (dig­i­tal) paint­ing, ren­der­ing an artis­tic touch to your home decor. Sam­sung is call­ing its lat­est TV in­no­va­tion, The Frame, “the most beau­ti­ful TV you’ve ever seen”. The black screen does trans­form into a paint­ing at the click of a but­ton. From The Frame’s ‘Art Mode’, one can choose from a wide col­lec­tion of cu­rated pho­to­graphs, paint­ings, drawings and dig­i­tal works from 37 renowned artists, span­ning 10 gen­res. There is also an op­tion to se­lect per­sonal pic­tures and fur­ther cus­tomise the lay­out us­ing shadow box, squares and more. For those con­cerned about elec­tric­ity us­age, The Frame has a mo­tion sen­sor up front which can be turned on to dis­play art only when some­one’s nearby.

“Within the living space, we know that tech­nol­ogy is very per­sonal. We cre­ated The Frame to pro­vide con­sumers with a TV that beau­ti­fies their space and lives

in per­fect har­mony with their in­te­rior dé­cor,” says Sangdo Lee, Vice Pres­i­dent of the vis­ual dis­play business at Sam­sung Elec­tron­ics. While the TV comes with a black frame, there are cus­tomis­able frames – in wal­nut, beige wood and white colours (to be pur­chased separately) – that mag­net­i­cally at­tach to the stan­dard me­tal frame. Users can choose one to match the dé­cor of their home. The wall-mount gap has been min­imised, and Sam­sung has also de­signed a stu­dio stand to give it an ‘art mu­seum feel’. The 65-inch model of The Frame TV costs ` 3,99,000.

LG’s W7 OLED TV, priced at ` 12,99,990 (for the 65 inch model), has a pic­ture-on-wall de­sign that sticks to the wall and al­most blends with it (barely pro­trud­ing). The in­no­va­tive de­sign of the W7 series fol­lows LG’s ‘less is more’ phi­los­o­phy – strip­ping away ev­ery­thing to em­pha­sise the beauty of the screen alone. The 65-inch W7 model is ra- zor-thin at 2.57 mm. To re­tain the wow fac­tor, LG has bridged the gap be­tween the TV and the wall by adding mag­netic brack­ets that al­low the

TV to di­rectly mount on the wall. This OLED TV uses pixel dim­ming con­trol tech­nol­ogy, which ren­ders per­fect black with­out any light leak­age to of­fer a bet­ter con­trast ra­tio. To achieve the sleek de­sign, a set of com­po­nents in­clud­ing the pro­ces­sor that pow­ers the tele­vi­sion and the sound bar have been added to a sep­a­rate bar that teth­ers/com­muni- teth­ers/com­muni cates with the TV. All you see is a su­per slim TV ca­pa­ble of dis­play­ing stun­ning vi­su­als and sound, while ac­cen­tu­at­ing the sur­round­ings.

Sony A1 is yet another sleek tele­vi­sion that has elim­i­nated ev­ery ex­tra­ne­ous el­e­ment from its de­sign, of­fer­ing an im­mer­sive view­ing ex­pe­ri­ence. True to its ‘One Slate’ de­sign, the OLED dis­play tech­nol­ogy in­cor­po­rates all the dif­fer­ent func­tions within the screen it­self and, at the same time, elim­i­nates the need for el­e­ments such as speak­ers, bezel and stand. Sound is de­liv­ered from the en­tire screen with the help of ac­tu­a­tors at the rear that vi­brate the screen to cre­ate sound. A sub­woofer for deeper bass has been added to the stand at the rear. There are no messy ca­bles at the back of the TV. The de­sign is such that it takes up lit­tle space and en­hances the over­all dé­cor. The 65inch model of Sony A1 costs ` 4,64,900.

Over the past decade, the TV cat­e­gory has seen nu­mer­ous in­no­va­tions – from thick plasma TVs and LCDs to the more evolved smart TVs that can stream con­tent from any plat­form, and OLED and curved TVs that of­fer an ex­em­plary view­ing ex­pe­ri­ence. And now, the flag­ship tele­vi­sion sets of 2017 are set­ting newer bench­marks.

While TVs are get­ting slim­mer and sleeker, Pana­sonic is paving the way for an ‘in­vis­i­ble’ TV in the fu­ture. Pana­sonic Trans­par­ent TV, as the pro­to­type is called, will work like a nor­mal TV when switched on. When switched off, the screen will re­sem­ble a trans­par­ent glass panel through which you will be able to see what­ever is be­hind the TV.

The Frame TV from Sam­sung

Sony A1

LG W7

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