India’s app Econ­omy

Governance Now - - INTERNET ECONOMY -

A10 per­cent in­crease in India’s in­ter­net traf­fic leads to, on av­er­age, a 3.3 per­cent in­crease in India’s GDP, and a 10 per­cent in­crease in India’s mobile in­ter­net traf­fic leads to a 1.3 per­cent in­crease in the GDP, says a study, ‘Es­ti­mat­ing the value of new gen­er­a­tion in­ter­net based ap­pli­ca­tions in India’, by the In­dian Coun­cil for Re­search on In­ter­na­tional Eco­nomic Re­la­tions (ICRIER) and Broad­band India Fo­rum. It notes that dur­ing 2015-16 India’s in­ter­net traf­fic in­creased by 17 per­cent, re­sult­ing in an ab­so­lute in­crease of $103.9 bil­lion (₹6,926.5 bil­lion) in the coun­try’s GDP. “An equiv­a­lent in­crease in India’s mobile in­ter­net traf­fic dur­ing the pe­riod 2015-16 would re­sult in an ab­so­lute in­crease of $41.4 bil­lion (₹2,759.9 bil­lion) in India’s GDP dur­ing the year,” the re­port said. The apps con­trib­uted a min­i­mum of $20.4 bil­lion (₹1,357.6 bil­lion) in the year 2015-16 to India’s GDP, ac­cord­ing to the study. The ICRIER study con­sid­ers us­age of in­ter­net app ser­vices as a ba­sis to cal­cu­late its im­pact in­stead of tak­ing into ac­count only ac­cess to the in­ter­net. The ICRIER ex­am­ined 16 apps to quan­tify the eco­nomic im­pact of apps, and where pos­si­ble, high­light their so­cial im­pact.

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