Event watch

The sci­ence of hair­care

Hair - - Editor's Letter - Text Kan­ishka Ram­chan­dani

Stem cell re­search is the catch­phrase do­ing the rounds in beauty cir­cles th­ese days. Al­though many brands flaunt the use of stem cell re­search in their prod­ucts, the key play­ers know that it’s a tech­nol­ogy that re­quires thor­ough and de­tailed R&D. Kéras­tase re­cently lifted the cur­tains on the re­sult of its 24-year long in-depth re­search in stem cell tech­nol­ogy — the Ini­tial­iste. A rev­o­lu­tion­ary hair­care prod­uct that works on your hair to make it healthier, stronger and more beau­ti­ful ev­ery day, Ini­tial­iste by Kéras­tase was launched at the L’Oreal Re­search Cen­tre, Mum­bai. Present at the launch event were Smira Bak­shi, Coun­try Head, Kéras­tase In­dia, Ajay Gupta, Ed­u­ca­tion Man­ager, Kéras­tase, and cel­e­brated hair­styl­ist Osh Bhab­hani. The event started off with a pre­sen­ta­tion by the Kéras­tase team on var­i­ous hair types (In­dian, Euro­pean and African) and de­tails about the prod­uct’s ex­cep­tional for­mula and the stem cell tech­nol­ogy.

More abo ut the prod­uct

At the heart of Ini­tial­iste is the Re­gen­er­a­tive Com­plex that pro­tects stem cell en­vi­ron­ment and im­proves the hair qual­ity at its source. This ex­cep­tional for­mula, de­vel­oped like a skin serum, con­tains pow­er­ful ac­tive in­gre­di­ents, which op­ti­mise the fol­lic­u­lar re­gen­er­a­tive ca­pac­ity for beau­ti­ful hair that is stronger, shinier and fuller.

The key in­gre­di­ents in­clude:

Mal­lus Do­mes­tica: Na­tive plant cells taken from a mil­lenary known ap­ple species are recog­nised for their abil­ity to fight against age­ing in hu­man tis­sues and to op­ti­mise the en­vi­ron­ment of stem cells, thus main­tain­ing their regenerating power.

Aque­ous green tea leaf ex­tract:

En­riched with polyphe­nols to pro­tect the stem cells’ en­vi­ron­ment from pol­lu­tion, UV rays and ox­ida­tive stress.

Glu­col­ipids (SP94): Acts on the ex­ter­nal hair sheath, where the two stem cells’ reser­voirs are lo­cated.

Ce­ramides: They imi­tate the nat­u­ral hair com­po­nents, and strengthen the re­sis­tance and co­he­sion of the cap­il­lary fi­bre as well as im­prove hair qual­ity and tex­ture.

Smira Bak­shi, Coun­try Head, Kéras­tase In­dia, with hair­styl­ist Osh Bhab­hani at the launch of the Ini­tial­iste.

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