The science of haircare
Stem cell research is the catchphrase doing the rounds in beauty circles these days. Although many brands flaunt the use of stem cell research in their products, the key players know that it’s a technology that requires thorough and detailed R&D. Kérastase recently lifted the curtains on the result of its 24-year long in-depth research in stem cell technology — the Initialiste. A revolutionary haircare product that works on your hair to make it healthier, stronger and more beautiful every day, Initialiste by Kérastase was launched at the L’Oreal Research Centre, Mumbai. Present at the launch event were Smira Bakshi, Country Head, Kérastase India, Ajay Gupta, Education Manager, Kérastase, and celebrated hairstylist Osh Bhabhani. The event started off with a presentation by the Kérastase team on various hair types (Indian, European and African) and details about the product’s exceptional formula and the stem cell technology.
More abo ut the product
At the heart of Initialiste is the Regenerative Complex that protects stem cell environment and improves the hair quality at its source. This exceptional formula, developed like a skin serum, contains powerful active ingredients, which optimise the follicular regenerative capacity for beautiful hair that is stronger, shinier and fuller.
The key ingredients include:
Mallus Domestica: Native plant cells taken from a millenary known apple species are recognised for their ability to fight against ageing in human tissues and to optimise the environment of stem cells, thus maintaining their regenerating power.
Aqueous green tea leaf extract:
Enriched with polyphenols to protect the stem cells’ environment from pollution, UV rays and oxidative stress.
Glucolipids (SP94): Acts on the external hair sheath, where the two stem cells’ reservoirs are located.
Ceramides: They imitate the natural hair components, and strengthen the resistance and cohesion of the capillary fibre as well as improve hair quality and texture.
Smira Bakshi, Country Head, Kérastase India, with hairstylist Osh Bhabhani at the launch of the Initialiste.