Ex­pert talk

The busi­ness of beauty

Hair - - Beauty -

As she stepped into the cof­fee shop, I was im­me­di­ately taken in by the spring in her step and de­ter­mi­na­tion in her mien. It was a plea­sure to meet Van­dana Bhard­waj, the 25-year old en­tre­pre­neur who multi-tasks be­tween her roles as the owner of Acolade Care Cos­met­ics and the head of an NGO — My Help­ing Hand. Van­dana is now ex­pand­ing her salon busi­ness with a chain called the Acolade Van­ity S’lon.

Q How did you start off as an en­tre­pre­neur?

A I al­ways wanted to start off with some­thing that would al­low me to ex­pand my hori­zons and ex­plore new pos­si­bil­i­ties. Ear­lier I wasn’t sure what I wanted to do, but af­ter fin­ish­ing my ed­u­ca­tion I be­came more fo­cused. I started my own salon and while run­ning the salon I re­alised that the mar­gins were gov­erned by prod­ucts. That in­spired me to start with my own cos­met­ics brand.

Q What in­spired you to start Acolade Care Cos­met­ics?

A Apart from the mar­gin fac­tor, I wanted my cus­tomers to use what I thought was good enough for my­self. And that’s why I de­cided to go with herbal prod­ucts and Acolade Care Cos­met­ics was born. All Acolade prod­ucts are made af­ter thor­ough re­search and qual­ity test­ing by renowned der­ma­tol­o­gists. Acolade Care Cos­met­ics prod­ucts have a pres­ence in more than 1500 sa­lons across In­dia.

Q Why did you feel the need for a chain of sa­lons?

A My cur­rent salon, Rouge Salon, Co­laba, Mum­bai, was started with the idea of cater­ing to a niche clien­tele. But now I feel the need to cre­ate a space for the masses. Af­ter all, the mass pop­u­lace is fac­ing the tri­als of a hard rou­tine life and de­serves to be pam­pered at an af­ford­able rate. The idea is to cre­ate a chain of sa­lons un­der the brand name Acolade Van­ity S’lon, which will have qual­ity ser­vice and prod­ucts at mass prices. I aim to open 10-15 sa­lons ev­ery cou­ple of months, which will op­er­ate on a com­pany-owned fran­chisee model. The beauty sec­tion in th­ese sa­lons will of­fer ser­vices based on prod­ucts by Acol­lade Care Cos­met­ics. I also feel the need to cre­ate em­ploy­ment for un­der­priv­i­leged girls. The plan is to cre­ate an academy for such girls, train them free of cost and of­fer them em­ploy­ment at our sa­lons.

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.