Founded by Anthony Mascolo, the guiding principle of TIGI is to work with professional hairdressers and recognise them for their artistry. TIGI products are tools that help elevate the craft of hairdressing to a higher level of creativity. The brand currently offers three ranges of products in India — Bed Head, S Factor and Copyright©olour. While Bed Head and S Factor can be purchased by consumers off the shelf at select salons in the country, Copyright©olour is mainly for hairstylists. Bed Head is a range of shampoos, conditioners and styling products, for people who love life, break rules and push boundaries. These products allow you to express yourself and customise the latest trends to your own personal style. S Factor is designed for women who want sensational hair and the range helps create the ultimate in glamorous hairstyles. The range also has shampoos, conditioners and other styling products.