The science of hair colour
The latest rage in the hair industry is ammonia-free colour. Many brands have been endorsing the use of ammonia-free hair colour and even the customers are lured towards it, under the impression that it is less damaging. However, that’s not always the case. The chemical used to substitute ammonia in colour can be even more damaging to your hair. Wella Professionals is all set to revolutionise, redefine and reinvent the hair colour industry by bursting the traditional myths surrounding hair colour and educating consumers about the truth behind hair colour. Wella Professionals steps up to unveil the truth behind hair colour. As the brand dispels myths, it looks at educating the customers and helping them make the right choice.