The science of hair colour

Hair - - Hair Hotlist - Im­ages cour­tesy Wella Pro­fes­sion­als

The lat­est rage in the hair in­dus­try is ammonia-free colour. Many brands have been en­dors­ing the use of ammonia-free hair colour and even the cus­tomers are lured to­wards it, un­der the im­pres­sion that it is less dam­ag­ing. How­ever, that’s not al­ways the case. The chem­i­cal used to sub­sti­tute ammonia in colour can be even more dam­ag­ing to your hair. Wella Pro­fes­sion­als is all set to rev­o­lu­tionise, re­de­fine and rein­vent the hair colour in­dus­try by burst­ing the tra­di­tional myths sur­round­ing hair colour and ed­u­cat­ing con­sumers about the truth be­hind hair colour. Wella Pro­fes­sion­als steps up to un­veil the truth be­hind hair colour. As the brand dis­pels myths, it looks at ed­u­cat­ing the cus­tomers and help­ing them make the right choice.

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