The phi­los­o­phy

Hair - - Need To Know -

Wella Pro­fes­sion­als has con­sciously de­cided not to go down the ammonia-free path. Hav­ing been on the fore­front of colour in­no­va­tion since 133 years, Wella Pro­fes­sion­als be­lieve in pro­vid­ing hair pro­tec­tion and colour re­sults. Why did the brand de­cide against be­ing ammonia-free? The an­swer lies in the myth that am­mo­ni­afree colour is es­sen­tially dam­age-free, be­cause it does not smell so strong. But the truth is, ammonia-free per­ma­nent hair colours re­place ammonia with an­other sim­i­larly ac­tive in­gre­di­ent, which even though it doesn’t smell, can be worse for your hair.

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