As smooth as it gets

Hair - - Adornments - Text Kan­ishka Ram­chan­dani

Trust L’Oréal Pro­fes­sion­nel to put safety be­fore beauty. The brand ed­u­cates stylists and con­sumers about the haz­ards of formalde­hyde used in sev­eral ker­atin treat­ments as it in­tro­duces its new hair ser­vice – Kera-Smooth Treat­ment.

When L’Oréal Pro­fes­sion­nel launched its lat­est ser­vice — Kera-Smooth Treat­ment — I was in­ter­ested in its unique con­cept, thanks largely to the mis­con­cep­tions about ker­atin treat­ments. Nat­u­rally, I was ea­ger to find out more. A work­shop by An­nette Quadros, Se­nior Tech­ni­cal Trainer, con­ducted at the Tech­ni­cal Cen­tre, L’Oréal Pro­fes­sion­nel, Mum­bai, was the right place to be to get the an­swers to all my queries. Kera-Smooth by L’Oréal Pro­fes­sion­nel is a hair smoothening treat­ment that gives you frizz-free, softer and more nour­ished hair with con­trolled vol­ume and, most im­por­tantly, without the use of formalde­hyde. It takes for­ward the brand’s mantra of safety be­fore beauty. In keep­ing with this phi­los­o­phy, L’Oréal Pro­fes­sion­nel has in­tro­duced Kera-Smooth Treat­ment, which uses prod­ucts from the X-tenso range. The new treat­ment gives you nat­u­ral look­ing, straight hair and re­quires no heat­ing ap­pli­ance. This is an ad­di­tional treat­ment to meet the cus­tomer de­mand of straight hair with a nat­u­ral bounce. The ear­lier straight­en­ing ser­vices — Pro Ker­atin Shine

“Kera-Smooth Treat­ment is for cus­tomers who want def­i­ni­tion in hair but pre­fer to re­tain the nat­u­ral vol­ume and not get a poker straight look. Apart from the look, this treat­ment is great for some­one look­ing for a safe ser­vice. And it is also time-ef­fec­tive as it takes just about 2.5 hours,” says Simi Keer, Head of Ed­u­ca­tion, L’Oréal Pro­fes­sion­nel In­dia

An­nette con­duct­ing a work­shop and hands-on train­ing ses­sion for stylists at the L’Oréal Tech­ni­cal Cen­tre, Mum­bai Straight and Pro Ker­atin Shine Bond will con­tinue to be on of­fer. In the Kera-Smooth Treat­ment, the step in­volv­ing heat­ing ap­pli­ance is re­placed by the use of fin­gers as prod­ucts are con­tin­u­ously emul­si­fied, re­sult­ing in the seal­ing of cu­ti­cles. With this treat­ment, you can smoothen up to two lev­els of curled hair. There should be no wash­ing, ty­ing or tuck­ing of hair for 48 hours post-treat­ment. For re-growth, the prod­ucts need to be ap­plied only on the new hair. You can take the prod­ucts through the mid-lengths in the last five min­utes. Speak­ing about the af­ter-care, Simi said, “We rec­om­mend the use of pro­tec­tive, nour­ish­ing hair­care prod­ucts post the treat­ment to main­tain the ben­e­fits. L’Oréal Pro­fes­sion­nel’s X-tenso Care Sham­poo and Masque should be used for best re­sults.” Wait no more, ladies. Get those lus­trous bouncy locks in no time now.

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