ADORNMENTS Knick-knacks and what nots
Reflecting its commitment to high-quality hair colours, Schwarzkopf Professional recently announced The Essential Looks 2013 — Color Buzz Collection, and introduced a new version of IGORA Royal. Bringing the hottest hair trends from the international catwalk shows to the Indian shores, Essential Looks 2013 weaved in the magic of colour to present four enchanting visual moods. QTell
us something about Essential Looks and the Color Buzz Collection… A Schwarzkopf Professional has been staging Essential Looks, a biannual hair trend show for the past decade. Every year, we launch four visual moods inspired from international catwalk shows in Milan, New York, Paris and London. The Color Buzz Collection is a significant part of Essential Looks and redefines the power of colour to shape ones personality. By launching the new collection, Schwarzkopf Professional’s creative team intends to bring the catwalk to the salon.
Q What is the source of inspiration behind every look?
A Mono Mods revisits the early ’60s — its graphic stripes, polka dots, spots and checks, with an odd splash of bright colour.
Glam Chic gives a smouldering new take to modern luxe, sophistication, glamour and feminity.
Electric Youth is a trend that embraces unconventional cuts and colours.
White angels is devoted to form and structure and focuses exclusively on rigorously simple lines, with a palette that is minimalism itself — white, white and more white!
Q What are the key benefits of new IGORA Royal?
A IGORA Royal is synonymous to superior hair colour, and is the only range with a truly vivid fashion edge. Its cutting edge technology delivers beautiful colour resulting in perfect coverage and outstanding care.
Q How does your work relate to the brand?
A Creativity is at the heart of Schwarzkopf Professional. Essential Looks reflects our commitment to high-quality colours that inspire unlimited creativity. Creativity also plays a big role at our salons. But you need right products to be creative. Creativity works in combination with a trusted and true partnership and we share that with IGORA Royal.