ADORN­MENTS Knick-knacks and what nots

Hair - - Content - In an ex­clu­sive in­ter­view with Na­jeeb Ur Rehman, PPS Man­ager, Sch­warzkopf Pro­fes­sional, PRIYA CHAPHEKAR dis­cov­ers four stun­ning looks cre­ated by the in­ter­na­tional hair brand.

Re­flect­ing its com­mit­ment to high-qual­ity hair colours, Sch­warzkopf Pro­fes­sional re­cently an­nounced The Es­sen­tial Looks 2013 — Color Buzz Col­lec­tion, and in­tro­duced a new ver­sion of IGORA Royal. Bring­ing the hottest hair trends from the in­ter­na­tional cat­walk shows to the In­dian shores, Es­sen­tial Looks 2013 weaved in the magic of colour to present four en­chant­ing vis­ual moods. QTell

us some­thing about Es­sen­tial Looks and the Color Buzz Col­lec­tion… A Sch­warzkopf Pro­fes­sional has been stag­ing Es­sen­tial Looks, a bian­nual hair trend show for the past decade. Ev­ery year, we launch four vis­ual moods in­spired from in­ter­na­tional cat­walk shows in Mi­lan, New York, Paris and Lon­don. The Color Buzz Col­lec­tion is a sig­nif­i­cant part of Es­sen­tial Looks and re­de­fines the power of colour to shape ones per­son­al­ity. By launch­ing the new col­lec­tion, Sch­warzkopf Pro­fes­sional’s cre­ative team in­tends to bring the cat­walk to the sa­lon.

Q What is the source of in­spi­ra­tion be­hind ev­ery look?

A Mono Mods re­vis­its the early ’60s — its graphic stripes, polka dots, spots and checks, with an odd splash of bright colour.

Glam Chic gives a smoul­der­ing new take to mod­ern luxe, so­phis­ti­ca­tion, glam­our and fem­i­n­ity.

Elec­tric Youth is a trend that em­braces un­con­ven­tional cuts and colours.

White an­gels is de­voted to form and struc­ture and fo­cuses ex­clu­sively on rig­or­ously sim­ple lines, with a pal­ette that is min­i­mal­ism it­self — white, white and more white!

Q What are the key ben­e­fits of new IGORA Royal?

A IGORA Royal is syn­ony­mous to su­pe­rior hair colour, and is the only range with a truly vivid fash­ion edge. Its cut­ting edge tech­nol­ogy de­liv­ers beau­ti­ful colour re­sult­ing in per­fect cov­er­age and out­stand­ing care.

Q How does your work re­late to the brand?

A Cre­ativ­ity is at the heart of Sch­warzkopf Pro­fes­sional. Es­sen­tial Looks re­flects our com­mit­ment to high-qual­ity colours that in­spire un­lim­ited cre­ativ­ity. Cre­ativ­ity also plays a big role at our sa­lons. But you need right prod­ucts to be cre­ative. Cre­ativ­ity works in com­bi­na­tion with a trusted and true part­ner­ship and we share that with IGORA Royal.

White An­gels

Elec­tric Youth

Glam Chic

Mono Mods

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