Heading the colour brigade
TIGI brings yet another international stylist to Indian shores, as it gets on with its extensive training programmes. Meet Chelsey Lloyd, TIGI Colour Educator, from Australia, who was in India to impart knowledge about TIGI Copyright©olour.
Q What aspects of TIGI Copyright©olour would you like to highlight?
As an educator, the biggest part of my job is to share tools and ideas, which will help hairdressers understand that colouring hair is an art form. The tag line of TIGI Copyright©olour (TCC) is, ‘the best shades are the ones you invent!’ I think that says it all. TCC is a fully intermixable collection of shades that gives colourists the freedom to mix, blend or layer shades to create a unique palette, allowing them to personalise hues for individual clients.
Q How do you help in driving sales?
Driving sales is a big part of what I do but I don’t look at my job as a Colour Educator for TIGI as ‘selling tubes of colour’. I drive sales through education and letting TCC speak for itself — showcasing everything it can offer to salons; exceptional product performance, amazing education and support, highlighting how TIGI can help grow their businesses. TIGI is about progression and keeping the art of hairdressing dynamic.
Q What do you most enjoy about being a colourist?
Everyday I get to watch people transform with the use of colour. Colour in general has such an emotional effect on the way people feel. Watching students learn and create their own colour palette that highlights their clients’ best features is rewarding for me.
does education for TCC involve?
A few aspects of my job involve: • I consider myself lucky to work on shows and seminars in Australia. I work with amazing stylists and colourists to bring the brand alive on stage. The overall education for TCC involves — thinking of new, dynamic ideas for hairdressers all around the world, challenging their ideas on colour and facilitating and nurturing hairdressing talent. Showcasing it to potential TCC salons. In-salon trainings and degree programmes to help support them.
Q What sort of response have you received for TCC?
Stylists love the freedom of the range. We are part of a creative industry, so it is important to encourage young stylists/ colourists to use their creative intelligence to push the boundaries of colour. TCC gives them the confidence to do that.
Q How do you see yourself growing as part of TIGI?
Gaining knowledge and experience never stops! I love the fact that by being part of the TIGI family I have opportunities to continuously learn and improve my skills as a colourist. I love what I do. If asked what I would like to do in the future — my answer is, educating for TIGI. My job is different every day and that is what I love.