Head­ing the colour brigade

TIGI brings yet an­other in­ter­na­tional stylist to In­dian shores, as it gets on with its ex­ten­sive train­ing pro­grammes. Meet Chelsey Lloyd, TIGI Colour Ed­u­ca­tor, from Aus­tralia, who was in In­dia to im­part knowl­edge about TIGI Copy­right©olour.

Hair - - Haircare Rituals - Text Kan­ishka Ram­chan­dani

Q What as­pects of TIGI Copy­right©olour would you like to high­light?

As an ed­u­ca­tor, the big­gest part of my job is to share tools and ideas, which will help hair­dressers un­der­stand that colour­ing hair is an art form. The tag line of TIGI Copy­right©olour (TCC) is, ‘the best shades are the ones you in­vent!’ I think that says it all. TCC is a fully in­ter­mix­able col­lec­tion of shades that gives colourists the free­dom to mix, blend or layer shades to create a unique pal­ette, al­low­ing them to per­son­alise hues for in­di­vid­ual clients.

Q How do you help in driv­ing sales?

Driv­ing sales is a big part of what I do but I don’t look at my job as a Colour Ed­u­ca­tor for TIGI as ‘sell­ing tubes of colour’. I drive sales through ed­u­ca­tion and let­ting TCC speak for it­self — show­cas­ing ev­ery­thing it can of­fer to sa­lons; ex­cep­tional prod­uct per­for­mance, amaz­ing ed­u­ca­tion and sup­port, high­light­ing how TIGI can help grow their busi­nesses. TIGI is about pro­gres­sion and keep­ing the art of hair­dress­ing dy­namic.

Q What do you most en­joy about be­ing a colourist?

Ev­ery­day I get to watch peo­ple trans­form with the use of colour. Colour in gen­eral has such an emo­tional effect on the way peo­ple feel. Watch­ing stu­dents learn and create their own colour pal­ette that high­lights their clients’ best fea­tures is re­ward­ing for me.


does ed­u­ca­tion for TCC in­volve?

A few as­pects of my job in­volve: • I con­sider my­self lucky to work on shows and sem­i­nars in Aus­tralia. I work with amaz­ing stylists and colourists to bring the brand alive on stage. The over­all ed­u­ca­tion for TCC in­volves — think­ing of new, dy­namic ideas for hair­dressers all around the world, chal­leng­ing their ideas on colour and fa­cil­i­tat­ing and nur­tur­ing hair­dress­ing tal­ent. Show­cas­ing it to po­ten­tial TCC sa­lons. In-sa­lon train­ings and de­gree pro­grammes to help sup­port them.

Q What sort of re­sponse have you re­ceived for TCC?

Stylists love the free­dom of the range. We are part of a cre­ative in­dus­try, so it is im­por­tant to en­cour­age young stylists/ colourists to use their cre­ative in­tel­li­gence to push the bound­aries of colour. TCC gives them the con­fi­dence to do that.

Q How do you see your­self grow­ing as part of TIGI?

Gain­ing knowl­edge and ex­pe­ri­ence never stops! I love the fact that by be­ing part of the TIGI fam­ily I have op­por­tu­ni­ties to con­tin­u­ously learn and im­prove my skills as a colourist. I love what I do. If asked what I would like to do in the fu­ture — my an­swer is, ed­u­cat­ing for TIGI. My job is dif­fer­ent ev­ery day and that is what I love.

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