Event watch The colour sen­sa­tion

Ac­tress Shraddha Kapoor, a Wella be­liever, re­cently launched the Wella Pro­fes­sion­als’ cam­paign in the cap­i­tal.

Hair - - Editor's Letter - Text Kan­ishka Ram­chan­dani Im­ages cour­tesy Wella Pro­fes­sion­als

T he Bol­ly­wood diva Shraddha Kapoor cre­ated quite a stir in tin­sel town as she em­barked upon her act­ing ca­reer. More re­cently, she was seen as the new ‘Wella be­liever’ at an event. In keep­ing with Wella Pro­fes­sion­als’ phi­los­o­phy of not go­ing down the no-am­mo­nia path, the brand launched its cam­paign to this ef­fect in New Delhi. Along with Shraddha, Maria Cas­tan, Wella’s Sci­en­tific Com­mu­ni­ca­tion Ex­pert, also graced the event. Shraddha got her tresses coloured with Wella Pro­fes­sion­als to sup­port the cam­paign, and also busted some myths about hair colours at the event.

Here’s what Shraddha had to say Am­mo­nia free hair colour is not al­ways dam­age free. If it’s not am­mo­nia, then there has to be a sub­sti­tute for it. You need to ask your colourist about this sub­sti­tute, its ef­fect and the quan­tity in which it is used. The foul smell that em­anates dur­ing hair colour does not mean the chem­i­cal is dam­ag­ing. It is an in­di­ca­tion that am­mo­nia (an al­ka­lizer) is evap­o­rat­ing af­ter open­ing up the cu­ti­cle to let the hair colour in. It is just like a per­fume that smells as it evap­o­rates but does not harm the skin in any way. Hair colour does not cause grey­ing. You won’t ex­pe­ri­ence hair fall ei­ther, if you use good qual­ity post-care prod­ucts. If you want your hair colour to last longer, us­ing the right kind of prod­ucts is im­por­tant.

Shraddha says, “On a bad hair day, you can put a broad smile on your face which in turn can drive at­ten­tion to your smile and not to your hair (just the way I deal with my bad hair days!)”

Maria Cas­tan, Wella’s Sci­en­tific Com­mu­ni­ca­tion Ex­pert with Shraddha Kapoor at the cam­paign launch

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