Event watch The colour sensation
Actress Shraddha Kapoor, a Wella believer, recently launched the Wella Professionals’ campaign in the capital.
T he Bollywood diva Shraddha Kapoor created quite a stir in tinsel town as she embarked upon her acting career. More recently, she was seen as the new ‘Wella believer’ at an event. In keeping with Wella Professionals’ philosophy of not going down the no-ammonia path, the brand launched its campaign to this effect in New Delhi. Along with Shraddha, Maria Castan, Wella’s Scientific Communication Expert, also graced the event. Shraddha got her tresses coloured with Wella Professionals to support the campaign, and also busted some myths about hair colours at the event.
Here’s what Shraddha had to say Ammonia free hair colour is not always damage free. If it’s not ammonia, then there has to be a substitute for it. You need to ask your colourist about this substitute, its effect and the quantity in which it is used. The foul smell that emanates during hair colour does not mean the chemical is damaging. It is an indication that ammonia (an alkalizer) is evaporating after opening up the cuticle to let the hair colour in. It is just like a perfume that smells as it evaporates but does not harm the skin in any way. Hair colour does not cause greying. You won’t experience hair fall either, if you use good quality post-care products. If you want your hair colour to last longer, using the right kind of products is important.
Shraddha says, “On a bad hair day, you can put a broad smile on your face which in turn can drive attention to your smile and not to your hair (just the way I deal with my bad hair days!)”
Maria Castan, Wella’s Scientific Communication Expert with Shraddha Kapoor at the campaign launch