Supercharge your locks!
TIGI Bed Head introduces its Cult Wash and Care collection in India. Now supercharging your tresses is just a hairwash away.
Does glossy shine and strength make it to your hair lust list? If yes, (and the answer is an affirmative for all us ladies) then TIGI Bed Head’s latest collection is your ticket to fab looking hair. The brand recently unveiled its Recharge and Elasticate shampoos and conditioners from the Cult Wash and Care range in India. The two set of products deliver Bed Head’s signature unconventional packaging, texture, results and fragrances with an electric twist, giving your hair high octane shine and full blast elastic strength. In keeping with Bed Head’s philosophy of creating products for people who love to live life to the fullest and break the rules, the new collection allows you to express yourself and customise the latest trends to meet your personal style.
Know it all
Since TIGI Bed Head is known for its out-of-the-box ideas, we bet you are curious to know what the new products are all about. So, let’s hear it from Aislinn Trodden, one of the many global team members who had flown down to India to set up the brand. “In our profession, the products we use strongly influence the styles we aim to create. Weak and damaged hair always hampers a great hairstyle. The Cult Wash and Care range is aimed at strengthening hair, resulting in shiny, healthy-looking hair. For those looking to give their hair a much-needed boost, Recharge and Elasticate is the way to go,” she says.
Recharge shampoo and conditioner
The new power packed duo will help you achieve high octane shine for your tresses. This anti-oxidant infused shampoo and conditioner washes out pollutants, sweat and grime that tend to build-up on your hair — a sad result of the humidity and weather conditions in India. Using Recharge is sure to leave you with dazzling results, while also revealing shiny hair.
Elasticate shampoo and conditioner
This set of products is packed with proteins and elastin, which makes for strong, flexible antisnap strands and gives your hair megawatt power.* If you are interested in taking your hair strength to the next level, this set is just for you. Styling your hair becomes easier, with strong hair making the process smoother than you could imagine. While the products give you ample of reasons to make them a must-have in your hair regime, what makes them a whole lot better is the belief of TIGI Bed Head. For the brand, individuality and unique style are always supreme, and that’s why it believes implicitly in creativity and self-expression. You know for sure that with TIGI Bed Head, it’s going to be ‘your hair, your way, every time’.
*vs non-conditioning shampoo.
Give your hair the much-deserved
and Conditioner Achieve stronger
styles with stronger hair
Aislinn Trodden, Global Expert, TIGI