Su­per­charge your locks!

TIGI Bed Head in­tro­duces its Cult Wash and Care col­lec­tion in In­dia. Now su­per­charg­ing your tresses is just a hair­wash away.

Hair - - Event Watch - Text Kan­ishka Ram­chan­dani Im­ages cour­tesy TIGI

Does glossy shine and strength make it to your hair lust list? If yes, (and the an­swer is an af­fir­ma­tive for all us ladies) then TIGI Bed Head’s lat­est col­lec­tion is your ticket to fab look­ing hair. The brand re­cently un­veiled its Recharge and Elas­ti­cate sham­poos and con­di­tion­ers from the Cult Wash and Care range in In­dia. The two set of prod­ucts de­liver Bed Head’s sig­na­ture un­con­ven­tional pack­ag­ing, tex­ture, re­sults and fra­grances with an elec­tric twist, giv­ing your hair high oc­tane shine and full blast elas­tic strength. In keep­ing with Bed Head’s phi­los­o­phy of cre­at­ing prod­ucts for peo­ple who love to live life to the fullest and break the rules, the new col­lec­tion al­lows you to ex­press your­self and cus­tomise the lat­est trends to meet your per­sonal style.

Know it all

Since TIGI Bed Head is known for its out-of-the-box ideas, we bet you are cu­ri­ous to know what the new prod­ucts are all about. So, let’s hear it from Ais­linn Trod­den, one of the many global team mem­bers who had flown down to In­dia to set up the brand. “In our pro­fes­sion, the prod­ucts we use strongly in­flu­ence the styles we aim to cre­ate. Weak and dam­aged hair al­ways ham­pers a great hair­style. The Cult Wash and Care range is aimed at strength­en­ing hair, re­sult­ing in shiny, healthy-look­ing hair. For those look­ing to give their hair a much-needed boost, Recharge and Elas­ti­cate is the way to go,” she says.

Recharge sham­poo and con­di­tioner

The new power packed duo will help you achieve high oc­tane shine for your tresses. This anti-ox­i­dant in­fused sham­poo and con­di­tioner washes out pol­lu­tants, sweat and grime that tend to build-up on your hair — a sad re­sult of the hu­mid­ity and weather con­di­tions in In­dia. Us­ing Recharge is sure to leave you with daz­zling re­sults, while also re­veal­ing shiny hair.

Elas­ti­cate sham­poo and con­di­tioner

This set of prod­ucts is packed with pro­teins and elastin, which makes for strong, flex­i­ble an­ti­s­nap strands and gives your hair megawatt power.* If you are in­ter­ested in tak­ing your hair strength to the next level, this set is just for you. Styling your hair be­comes eas­ier, with strong hair mak­ing the process smoother than you could imag­ine. While the prod­ucts give you am­ple of rea­sons to make them a must-have in your hair regime, what makes them a whole lot bet­ter is the be­lief of TIGI Bed Head. For the brand, in­di­vid­u­al­ity and unique style are al­ways supreme, and that’s why it be­lieves im­plic­itly in cre­ativ­ity and self-ex­pres­sion. You know for sure that with TIGI Bed Head, it’s go­ing to be ‘your hair, your way, ev­ery time’.

*vs non-con­di­tion­ing sham­poo.

Recharge Sham­poo

and Con­di­tioner

Give your hair the much-de­served

high shine

Elas­ti­cate Sham­poo

and Con­di­tioner Achieve stronger

styles with stronger hair

Ais­linn Trod­den, Global Ex­pert, TIGI

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