Smooth as silk!

hair and L’Oréal Professionnel treat a reader to the brand’s newly launched Kera-Smooth Treat­ment at En­rich Salon, Mum­bai.

Hair - - Experiential -

Rinku Gala

“My hair is long and vo­lu­mi­nous and I’ve al­ways had trou­ble main­tain­ing, de­tan­gling and styling it. When I heard about the Kera-Smooth Treat­ment, I was cu­ri­ous, and de­cided to try it out,” said Rinku Gala, PR Man­ager. She in­sisted that she wanted to wear her hair long and re­tain its nat­u­ral vol­ume. Kera-Smooth by L’Oréal Professionnel was just the per­fect pick for her.

Ac­cord­ing to Moaz­zam Ali, Mas­ter Stylist, En­rich Salon, Kemps Cor­ner, Mum­bai, L’Oréal Professionnel’s Kera-Smooth Treat­ment is quick and gives you soft, nour­ished tresses with con­trolled vol­ume and an in­cred­i­ble shine. Since it does not re­quire any kind of heat styling, the ser­vice is time-ef­fec­tive (ap­prox­i­mately 2.5 hours) and has­sle-free. The en­tire process is 100% safe for the stylists as well as the cus­tomers.

With the elim­i­na­tion of formalde­hyde (used in sev­eral ker­atin treat­ments) and with heat­ing ap­pli­ances be­ing re­placed by the use of fin­gers to emul­sify prod­ucts, this treat­ment works well for most of us who be­lieve in a safe ser­vice.

Rinku was truly amazed with the re­sults. “I thought this would go on for more than four hours con­sid­er­ing the length of my hair. But I was done in about 2.5 hours! The re­sult is daz­zling, beau­ti­ful and shiny hair and I’m lov­ing the new look.”

Im­ages Dhi­man Chat­ter­jee

Af­ter

Love it! “It’s un­be­liev­ably soft and shiny!”

Be­fore

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