Light and bright!

Te­dious, slow and un­safe — are those the words you as­so­ci­ate with pre-light­en­ing hair? Move on gals, as L’Oréal Professionnel pushes the lim­its of blonde with its new pre-light­en­ing pow­der and two in-salon ser­vices.

Hair - - Styling Must-have - Text Vidya Kishoreku­mar

R evo­lu­tion­ary seems to be a word syn­ony­mous with L’Oréal Professionnel, with the lat­est prod­uct set to kick some ass around be­ing INFINIE PLA­TINE Pro-Ker­a­tine — a pre-light­en­ing pow­der that’ll take your hair colour­ing ex­pe­ri­ence sev­eral notches higher. The pow­der of­fers a level of flex­i­bil­ity that lets hair­dressers cre­ate cus­tom tex­tures for a range of light­en­ing ser­vices. Blonde is not just one shade af­ter all!


INFINIE PLA­TINE is a non-volatile pow­der de­signed keep­ing in mind the safety and con­ve­nience of not just cus­tomers but hair­dressers, too. The par­ti­cles have been given an ex­ter­nal coat­ing to min­imise em­a­na­tions dur­ing prepa­ra­tion of the light­en­ing mix­ture.


Light­en­ing that’s light­ning fast — that’s INFINIE PLA­TINE for you! The prod­uct can be used in open air, foiled or global tech­niques to make your hair up to eight lev­els lighter for a blonde that’ll do its job — of mak­ing heads turn — faster than you can think.


For­ti­fied with pro-ker­a­tine com­posed of nat­u­ral con­sti­tu­tive el­e­ments of the hair fi­bre, the prod­uct not just light­ens your hair but leaves it look­ing vi­brant and healthy. For­get dull and brit­tle, be­cause INFINIE PLA­TINE is — that’s right — rev­o­lu­tion­ary!

Model’s hair is pre-

light­ened with INFINIE PLA­TINE Pro-Ker­a­tine and coloured


Golden Beige

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