Light and bright!
Tedious, slow and unsafe — are those the words you associate with pre-lightening hair? Move on gals, as L’Oréal Professionnel pushes the limits of blonde with its new pre-lightening powder and two in-salon services.
R evolutionary seems to be a word synonymous with L’Oréal Professionnel, with the latest product set to kick some ass around being INFINIE PLATINE Pro-Keratine — a pre-lightening powder that’ll take your hair colouring experience several notches higher. The powder offers a level of flexibility that lets hairdressers create custom textures for a range of lightening services. Blonde is not just one shade after all!
INFINIE PLATINE is a non-volatile powder designed keeping in mind the safety and convenience of not just customers but hairdressers, too. The particles have been given an external coating to minimise emanations during preparation of the lightening mixture.
Lightening that’s lightning fast — that’s INFINIE PLATINE for you! The product can be used in open air, foiled or global techniques to make your hair up to eight levels lighter for a blonde that’ll do its job — of making heads turn — faster than you can think.
Fortified with pro-keratine composed of natural constitutive elements of the hair fibre, the product not just lightens your hair but leaves it looking vibrant and healthy. Forget dull and brittle, because INFINIE PLATINE is — that’s right — revolutionary!
Model’s hair is pre-
lightened with INFINIE PLATINE Pro-Keratine and coloured
with DIARICHESSE 8.31