Fair play

For all you beau­ties who look at fa­cial bleaches with a scep­tic’s eyes, Fem Fair­ness Nat­u­rals launches an all-new fair­ness bleach range with lib­eral doses of nat­u­ral in­gre­di­ents and no added am­mo­nia. It’s time you glowed with con­fi­dence!

Hair - - Launch Pad - Text Vidya Kishoreku­mar

“A woman may pos­sess the wis­dom and chastity of Min­erva, and we give no heed to her, if she has a plain face...” said Wil­liam Make­peace Thackeray in Van­ity Fair. Though most of us may not like to agree to that, a ra­di­ant face can’t re­ally cause any harm, right? And what bet­ter than a bleach to get that com­plex­ion in a jiffy? Con­sid­ered the big­gest in­no­va­tion in fair­ness tech­nol­ogy in re­cent times, the all-new Fem Fair­ness Nat­u­rals Crème Bleach Range helps you set your skin dam­age wor­ries aside — the prod­ucts have no added am­mo­nia and are for­ti­fied with nat­u­ral in­gre­di­ents like saf­fron, milk and vitamin E. “Fair­ness is the sin­gle big­gest beauty need of In­dian women and our re­search re­veals a big gap be­tween what con­sumers ex­pect from fair­ness prod­ucts and what they de­liver. It’s this gap we aim to bridge,” said San­jay Sin­gal, Head of Mar­ket­ing (Skin Care), Dabur In­dia Ltd., at the launch. Co-launch­ing the range, Dr SK Luthra, Head of R&D (Skin & Hair Care), Dabur Re­search and De­vel­op­ment Cen­tre, said, “Apart from giv­ing long-last­ing glow and fair­ness by re­duc­ing melanin lev­els con­sid­er­ably, fa­cial bleach­ing also helps to re­duce pig­men­ta­tion, re­move dead cells and clean clogged pores, help­ing the skin breathe.” The new range prom­ises to make bleach­ing a pleas­ant trans­for­ma­tional ex­pe­ri­ence with­out any neg­a­tives — no ir­ri­ta­tion, no tears, no foul smell. With four prod­ucts — Fem Fair­ness Nat­u­rals Saf­fron Crème Bleach for fair skin, Fem Fair­ness Nat­u­rals Pearl for darker skin, Fem Fair­ness Nat­u­rals Gold Bleach for spe­cial oc­ca­sions and Fem Turmeric Herbal Bleach — the range caters to ev­ery skin type, within a nom­i­nal price range of Rs25-Rs34. Go ahead, set tongues wag­ging!

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