For all you beauties who look at facial bleaches with a sceptic’s eyes, Fem Fairness Naturals launches an all-new fairness bleach range with liberal doses of natural ingredients and no added ammonia. It’s time you glowed with confidence!
“A woman may possess the wisdom and chastity of Minerva, and we give no heed to her, if she has a plain face...” said William Makepeace Thackeray in Vanity Fair. Though most of us may not like to agree to that, a radiant face can’t really cause any harm, right? And what better than a bleach to get that complexion in a jiffy? Considered the biggest innovation in fairness technology in recent times, the all-new Fem Fairness Naturals Crème Bleach Range helps you set your skin damage worries aside — the products have no added ammonia and are fortified with natural ingredients like saffron, milk and vitamin E. “Fairness is the single biggest beauty need of Indian women and our research reveals a big gap between what consumers expect from fairness products and what they deliver. It’s this gap we aim to bridge,” said Sanjay Singal, Head of Marketing (Skin Care), Dabur India Ltd., at the launch. Co-launching the range, Dr SK Luthra, Head of R&D (Skin & Hair Care), Dabur Research and Development Centre, said, “Apart from giving long-lasting glow and fairness by reducing melanin levels considerably, facial bleaching also helps to reduce pigmentation, remove dead cells and clean clogged pores, helping the skin breathe.” The new range promises to make bleaching a pleasant transformational experience without any negatives — no irritation, no tears, no foul smell. With four products — Fem Fairness Naturals Saffron Crème Bleach for fair skin, Fem Fairness Naturals Pearl for darker skin, Fem Fairness Naturals Gold Bleach for special occasions and Fem Turmeric Herbal Bleach — the range caters to every skin type, within a nominal price range of Rs25-Rs34. Go ahead, set tongues wagging!