Hair trans­for­ma­tion Revo­lu­tion in hair­care

The mod­ern woman has two most sig­nif­i­cant hair­care con­cerns – over­pro­cessed, dam­aged hair and the fad­ing hair colour. In­spired by aes­thetic medicine, the launch of L’Oréal Pro­fes­sionel’s Série Ex­pert range – Ceu­tics, is in­deed a rev­o­lu­tion­ary break­through

Hair - - The Style Guide - Text Priya Chaphekar

From cre­at­ing ul­tra-glam styles with heat pro­tec­tion tools to colour­ing them in quirky hues, we love to ex­per­i­ment with our hair. How­ever, it’s the stroke of mid­night that we all fear — when those rich locks are trans­formed into lack­lus­tre tresses, and the once-vi­brant hue just fades away. What does one do then? Whether it’s re­viv­ing ex­tremely dam­aged or colourtreated hair, dif­fer­ent hair types need specialist treat­ments for pro­tec­tion and long-last­ing ra­di­ance. Keep­ing that in mind, L’Oréal Professionnel’s Série Ex­pert range known for tai­lor-made in-sa­lon treat­ments, has now launched the new rev­o­lu­tion­ary treat­ment range — Ceu­tics.

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