Wella Professionals added one more feather to its cap with the launch of its first education centre in Chennai. VIDYA KISHOREKUMAR brings you the lowdown.
Wella Professionals took another step in its march to greater heights as the brand announced the launch of its first education centre in Chennai. The gala launch event received an overwhelming response and participation from top salons of city — Naturals, T&G, Kanya-Bounce and Green Trends to name a few.
Located in the city with the best in class infrastructure, the centre aims at nurturing the next generation of hairdressers, salons and stylists through product innovation, comprehensive training, increased international exposure and industry-acclaimed creative platforms. With Wella Professionals’ exclusive tie-up with Sassoon, Chennai’s promising hairstylists will have access to the prestigious academy.
Guest of honor Rob Samet, Country Manager, P&G Salon Professional, India, said: “Chennai has been a very significant market for us and we look forward to launch more services here. Innovative training will be at the core of this education centre.”
John Guest, Education Capability Leader, P&G Salon Professional, Asia, said: “We see the need for more hairdressers to keep the engine of rapid growth going in this emerging market. With increased exposure to international trends and brands, Indian consumers are becoming more beauty conscious and willing to experiment.”
With this launch, Chennai’s ambitious hairstylists can gear up to be placed on par with international stylists.