In the spotlight The next generation in haircare is here
Presenting Biolage Advanced — an all-new brand from the house of MATRIX to offer you premium, cutting-edge solutions to serious hair concerns. And the brand’s very first launch, Biolage Advanced Fiberstrong, addresses the most pressing issue of all — hair
MATRIX is a brand synonymous with professional hair care treatments and products the world over. After pioneering a host of groundbreaking products that went on to become must-haves for its loyal consumer base, the world’s no. 1 American professional brand# comes to you with its newest launch — Biolage Advanced.
As the name suggests, Biolage Advanced aims at providing customers with advanced, intensive services and products that strike at the root of the most serious hair issues. The brand offers the highest level of in-salon diagnostic precision and treatment innovation for the increasing number of clients looking for customised care. Indulge yourself with the restorative pampering formulas and tailor-made salon services.
BIOLAGE ADVANCED FIBERSTRONG RANGE: A CLASS APART
Biolage Advanced seeks to strike at the root of hair fall with its firstever launch — the Fiberstrong range. Going beyond core botanical remedies for everyday concerns, Biolage Advanced Fiberstrong is a revolutionary set of in-salon treatments that promise to reduce hair breakage by 95% in just one application*. The range is specially created to tackle weak, fragile and brittle hair making it 12 times stronger with just one treatment*.
THE FUSION OF NATURE AND MOLECULAR SCIENCE
The Fiberstrong range combines the goodness of nature with bamboo extracts and the power of molecular science with Intra-cyclane. While bamboo passes on its strength to the hair promoting the elasticity of the strand, Intra-cylane — an exclusive patented molecule — helps fill in the gaps and seals cuticles to reduce breakage. These indulgent ingredients help in creating a structural reinforcement system to strengthen weakened hair cuticles as they condition the hair for ultra soft and smooth results.