In the spot­light The next gen­er­a­tion in hair­care is here

Pre­sent­ing Bi­o­lage Ad­vanced — an all-new brand from the house of MA­TRIX to of­fer you pre­mium, cut­ting-edge so­lu­tions to se­ri­ous hair con­cerns. And the brand’s very first launch, Bi­o­lage Ad­vanced Fiber­strong, ad­dresses the most press­ing is­sue of all — hair

Hair - - Advertorial - Text Vidya Kishoreku­mar

MA­TRIX is a brand syn­ony­mous with pro­fes­sional hair care treat­ments and prod­ucts the world over. Af­ter pi­o­neer­ing a host of ground­break­ing prod­ucts that went on to be­come must-haves for its loyal con­sumer base, the world’s no. 1 Amer­i­can pro­fes­sional brand# comes to you with its new­est launch — Bi­o­lage Ad­vanced.

NEW BE­GIN­NINGS

As the name sug­gests, Bi­o­lage Ad­vanced aims at pro­vid­ing cus­tomers with ad­vanced, in­ten­sive ser­vices and prod­ucts that strike at the root of the most se­ri­ous hair is­sues. The brand of­fers the high­est level of in-sa­lon di­ag­nos­tic pre­ci­sion and treat­ment in­no­va­tion for the in­creas­ing num­ber of clients look­ing for cus­tomised care. In­dulge yourself with the restora­tive pam­per­ing for­mu­las and tai­lor-made sa­lon ser­vices.

BI­O­LAGE AD­VANCED FIBER­STRONG RANGE: A CLASS APART

Bi­o­lage Ad­vanced seeks to strike at the root of hair fall with its firstever launch — the Fiber­strong range. Go­ing be­yond core botan­i­cal reme­dies for ev­ery­day con­cerns, Bi­o­lage Ad­vanced Fiber­strong is a rev­o­lu­tion­ary set of in-sa­lon treat­ments that prom­ise to re­duce hair break­age by 95% in just one ap­pli­ca­tion*. The range is spe­cially cre­ated to tackle weak, frag­ile and brit­tle hair mak­ing it 12 times stronger with just one treat­ment*.

THE FU­SION OF NA­TURE AND MOLEC­U­LAR SCI­ENCE

The Fiber­strong range com­bines the good­ness of na­ture with bam­boo ex­tracts and the power of molec­u­lar sci­ence with In­tra-cy­clane. While bam­boo passes on its strength to the hair pro­mot­ing the elas­tic­ity of the strand, In­tra-cy­lane — an exclusive patented mol­e­cule — helps fill in the gaps and seals cu­ti­cles to re­duce break­age. These in­dul­gent in­gre­di­ents help in cre­at­ing a struc­tural re­in­force­ment sys­tem to strengthen weak­ened hair cu­ti­cles as they con­di­tion the hair for ul­tra soft and smooth re­sults.

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