hair hot list Hair Bo­tox

Hair - - Editor’s letter - Text Vidya Kishoreku­mar

F ed up of your hair be­ing so weak and dam­aged, that you want to cut it off? L’Oréal Pro­fes­sion­nel’s Série Ex­pert range has now launched the ul­ti­mate in hair­care with its new Fiberceu­tics range.

Weak, dam­aged hair is what bad hair days are made of. But thanks to L’Oréal Pro­fes­sionel, you fi­nally have the op­tion of a Hair Bo­tox* Pro­ce­dure, with Série Ex­pert’s Fiberceu­tic range to re­pair ex­tremely dam­aged hair. With just four sit­tings, you can re­plen­ish chem­i­cally dam­aged and burntout hair. In­fused with In­tra-cy­lane tech­nol­ogy, this is the first fiber-fill­ing in-salon pro­ce­dure that cre­ates an in­ter­nal ar­mour in the hair struc­ture, thus pro­tect­ing and re­viv­ing the health of your hair. The ef­fect lasts for more than 10 hair washes. The In­tra-cy­lane is ap­plied into the hair fibre with ut­most pre­ci­sion by an in-salon ex­pert, us­ing a salon sy­ringe. You also get a per­son­alised pre­scrip­tion card, for an ul­ti­mate ad­vanced ex­pe­ri­ence. Ex­cit­ing, effective and ef­fi­cient!

All you colour lovers, won­der­ing how you can re­tain your first-day colour ra­di­ance? Well, worry no more — with the new Colour Lock Pro­ce­dure from Série Ex­pert’s Cristal­ceu­tic range. Sim­ply ask your stylist to per­form the pro­ce­dure on the day of colour­ing your hair. It is the first crys­talli­sa­tion pro­ce­dure for colour-treated locks pow­ered with Glu­coMin­eral tech­nol­ogy, which traps the colourants at the heart of the hair fibre and locks in six weeks# of ra­di­ance. A pre­ci­sion tool is used to lock the treat­ment deep into the hair for su­per-pro­fes­sional re­sults. *Fiberceu­tic Hair Bo­tox Ser­vices for dam­aged hair at L’Oréal Pro­fes­sion­nel Sa­lons. Based on two washes per week.

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