Ex­pert talk

PRIYA CHAPHEKAR in con­ver­sa­tion with Vidur Ka­pur — the young en­tre­pre­neur who is tak­ing O3+ to new heights.

Hair - - Beauty -

The young pi­o­neer

Tell us some­thing about your ed­u­ca­tional back­ground…

A mar­ket­ing en­thu­si­ast, I grad­u­ated from the Univer­sity of Manch­ester in 2012 with a dou­ble hon­ours de­gree in Busi­ness Stud­ies and Eco­nom­ics.

As the scion of Vi­neet Ka­pur, how do you plan to take the brand for­ward?

Be­ing a scion brings with it a whole lot of ex­pec­ta­tions from the so­ci­ety. My fa­ther has made the big­gest bench­mark in the in­dus­try and it is now my re­spon­si­bil­ity to ex­pand op­er­a­tions glob­ally un­der his guid­ance.

Your big­gest chal­lenge…

The lack of skin­care ed­u­ca­tion among masses. Skin­care is more than just cleans­ing, ton­ing and mois­tur­is­ing. It has been my fa­ther’s vi­sion to ex­pose In­dia to the var­i­ous in­ter­na­tional de­vel­op­ments in the skin­care in­dus­try through the medium of O3+. We need to con­duct more sem­i­nars and ed­u­ca­tional work­shops to ed­u­cate peo­ple. My tech­ni­cal team is set­ting a record in the in­te­ri­ors of Nepal by con­duct­ing 25 sem­i­nars and reach­ing out over 3000 en­thu­si­as­tic beau­ti­cians in a span of 27 days.

Your take on the beauty and well­ness in­dus­try in In­dia…

The beauty and well­ness in­dus­try in In­dia con­trib­utes largely to the In­dian econ­omy. What is lack­ing is skilled man­power and com­pli­ance with the stan­dards across the coun­try. I be­lieve there is a lot of scope for a young en­tre­pre­neur like me to gen­er­ate job op­por­tu­ni­ties, main­tain qual­ity and

Your feel­ings about the O3+ academy…

My fa­ther has always been very pas­sion­ate about con­duct­ing ed­u­ca­tional and mo­ti­va­tional sem­i­nars through the O3+ academy. It gives me im­mense plea­sure to see peo­ple com­ing down from all parts of the world. The der­mal ther­a­pists at the O3+ academy not only give prod­uct train­ings but also ed­u­cate peo­ple about the skin and its var­i­ous func­tions. Our academy has a spe­cial sec­tion, which gives paid in­tern­ships to un­der­priv­i­leged peo­ple un­der the age of 20. Th­ese peo­ple have men­tors who help them groom their per­son­al­i­ties and train them on var­i­ous as­pects in the beauty busi­ness.

Apart from O3+, which other brands you would like to work with or have un­der the um­brella of ‘vis­age’ ?

We have about six lead­ing pro­fes­sional skin­care brands. We have Pedilogix, which deals with ad­vanced Podol­ogy and Footceu­ti­cals Sciences and TWC (The Waxing Com­pany) that deals with de­pila­tion. We also have the O3+ Men’s Range, which is mov­ing very well in the in­dus­try. Age­lock is an exclusive range that is used in the top sa­lons in In­dia.

How will you fe­lic­i­tate the salon own­ers you are work­ing with, this year?

I always be­lieve that af­ter sales ser­vice and per­sonal re­la­tions mat­ter the most. My fa­ther always tells me that 40% of the sales hap­pens with the help of PR. We have al­ready an­nounced the 10th year an­niver­sary cel­e­bra­tion of O3+ at Istanbul and all our es­teemed clients are in­vited. More­over, we are ded­i­cated to trans­form ev­ery skin­care beau­ti­cian into a qual­i­fied der­mal ther­a­pist through train­ing pro­grammes that guar­an­tee max­i­mum op­por­tu­ni­ties and rev­enues for salon and spa own­ers.

Your plans for the up­com­ing year…

O3+ has re­cently been an­nounced as the most rec­om­mended fa­cial of­fered by sa­lons na­tion­wide in beauty as well as men’s groom­ing. This year, I wish to de­velop our herbal well­ness brand Sara Herbals and O3+ in the Mid­dle East. Also, the re­search team of O3+ is work­ing ex­ten­sively with the pro­fes­sors from Har­vard Busi­ness School, USA in or­der to de­velop busi­ness strate­gies.

Your views on men’s groom­ing...

There has been a very sig­nif­i­cant boom in the groom­ing in­dus­try for men. How­ever, what needs to be made clear is that skin­care prod­ucts for men are not just a mar­ket­ing gim­mick. A lot of re­search goes be­hind the for­mu­la­tion and se­lec­tion of in­gre­di­ents suit­able for the rel­a­tively harder skin.

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