Launch pad An iconic brand gets an iconic face

Cheers to another mile­stone for L’Oréal Pro­fes­sion­nel as they launch Hol­ly­wood ac­tor Kirsten Dunst as the brand’s first spokesper­son ahead of some ex­cit­ing launches—the first one be­ing Wild Stylers range from Tecni.Art.

Hair - - Editor's Letter - Text Vidya Kishoreku­mar

As a brand that has jumped from one pedestal to the other in the hair world, L’Oréal Pro­fes­sion­nel is care, colour and styling all rolled into one. With a long list of amaz­ing styling prod­ucts that help stylists across the globe con­jure up some mind-blow­ing styles, it was only nec­es­sary that the brand ropes in a chic per­son­al­ity as its face. And that’s ex­actly what they did as they an­nounced the gor­geous Kirsten Dunst as the brand’s very first spokesper­son, who will em­body strate­gic launches in­clud­ing Wild Stylers from Tecni.Art, among oth­ers. Per­haps best known as Mary Jane Watson from the Spi­der-Man tril­ogy, Kirsten Dunst has close to 50 films be­hind her with the 2011 Best Ac­tress award at Cannes, mak­ing her one of the most pro­lific ac­tresses of the last two decades. As one of Hol­ly­wood’s most el­e­gant and so­phis­ti­cated celebri­ties with her ef­fort­less style sense, who bet­ter than Kirsten to be the face and voice of L’Oréal Pro­fes­sion­nel’s styling en­deav­ours.

When tak­ing on a new movie role, Kirsten Dunst is al­ways keen to rad­i­cally change her hair colour, from red­dish tones to bright blon­des, from a smooth so­phis­ti­cated look to a wilder, un­ruly style, to best pre­pare for the part.

I feel very close to L’Oréal Pro­fes­sion­nel. The brand is strongly con­nected to fashion and I ad­mire its com­mit­ment to in­no­va­tion, con­stantly cre­at­ing new pro­fes­sional ser­vices and prod­ucts to achieve the most on-trend styles. L’Oréal Pro­fes­sion­nel em­pow­ers hair­dressers to trans­form and re­veal the beauty in each woman all over the world. It makes me very proud to be a part of this stun­ning project.

— KIRSTEN DUNST, on her as­so­ci­a­tion with L’Oréal Pro­fes­sion­nel.

Kirsten Dunst is a time­less beauty and a mod­ern woman, closely con­nected to fashion. She has a strong per­son­al­ity and makes her own choices. Her great pro­fes­sion­al­ism and com­mit­ment to ex­cel­lence make Kirsten one of the most tal­ented ac­tresses I have ever met. She has the per­fect at­tributes to em­body the e new val­ues of L’Oréal Pro­fes­sion­nel.

Kirsten Dunst will be the face of three key launches in 2014, to be re­vealed ex­clu­sively in L’Oréal Pro­fes­sion­nel sa­lons. The first of these is Wild Stylers by Tecni.Art —a pro­fes­sional hairstyling line to cre­ate a rock­star-like grunge look, a highly-sexy tou­sled style much seen on the re­cent Fashion Week cat­walks.

— ANNE-LAURE LECERF, In­ter­na­tional Man­ag­ing Direc­tor of L’Oréal Pro­fes­sion­nel.

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