Launch pad An iconic brand gets an iconic face
Cheers to another milestone for L’Oréal Professionnel as they launch Hollywood actor Kirsten Dunst as the brand’s first spokesperson ahead of some exciting launches—the first one being Wild Stylers range from Tecni.Art.
As a brand that has jumped from one pedestal to the other in the hair world, L’Oréal Professionnel is care, colour and styling all rolled into one. With a long list of amazing styling products that help stylists across the globe conjure up some mind-blowing styles, it was only necessary that the brand ropes in a chic personality as its face. And that’s exactly what they did as they announced the gorgeous Kirsten Dunst as the brand’s very first spokesperson, who will embody strategic launches including Wild Stylers from Tecni.Art, among others. Perhaps best known as Mary Jane Watson from the Spider-Man trilogy, Kirsten Dunst has close to 50 films behind her with the 2011 Best Actress award at Cannes, making her one of the most prolific actresses of the last two decades. As one of Hollywood’s most elegant and sophisticated celebrities with her effortless style sense, who better than Kirsten to be the face and voice of L’Oréal Professionnel’s styling endeavours.
When taking on a new movie role, Kirsten Dunst is always keen to radically change her hair colour, from reddish tones to bright blondes, from a smooth sophisticated look to a wilder, unruly style, to best prepare for the part.
I feel very close to L’Oréal Professionnel. The brand is strongly connected to fashion and I admire its commitment to innovation, constantly creating new professional services and products to achieve the most on-trend styles. L’Oréal Professionnel empowers hairdressers to transform and reveal the beauty in each woman all over the world. It makes me very proud to be a part of this stunning project.
— KIRSTEN DUNST, on her association with L’Oréal Professionnel.
Kirsten Dunst is a timeless beauty and a modern woman, closely connected to fashion. She has a strong personality and makes her own choices. Her great professionalism and commitment to excellence make Kirsten one of the most talented actresses I have ever met. She has the perfect attributes to embody the e new values of L’Oréal Professionnel.
Kirsten Dunst will be the face of three key launches in 2014, to be revealed exclusively in L’Oréal Professionnel salons. The first of these is Wild Stylers by Tecni.Art —a professional hairstyling line to create a rockstar-like grunge look, a highly-sexy tousled style much seen on the recent Fashion Week catwalks.
— ANNE-LAURE LECERF, International Managing Director of L’Oréal Professionnel.