For hair care like never before!
The relaunch of BC Hairtherapy will see Schwarzkopf Professional reinvent hair care culture in a way that will raise the standards of hair maintenance to hitherto unknown heights.
Professional hair care is soon to reach new levels of perfection with the relaunch of BC Hairtherapy with the Cell Protector technology by Schwarzkopf Professional! Understanding that customisation is key, Schwarzkopf Professional brings out seven hair care lines with specific formulas and ingredients to treat the hair care needs of different hair types. The secret of the new BC Hairtherapy lies in its innovative Cell Perfector technology that refills gaps in the hair’s surface with chains of 18 carbons, and thus recreates the hair’s natural surface almost close to perfection. Additionally, the hair’s structure is rebuilt from the inside with hair-identical amino acid chains, for a whole new hair experience of strength, elasticity and shine. As part of the relaunch, Schwarzkopf Professional has also developed 11 new, highperforming hero products within the BC Hairtherapy product portfolio. With this, hairdressers can now offer their customers a holistic hair care system that allows them to position themselves to their customers as what they are: experts for beautiful hair.