For hair care like never be­fore!

The re­launch of BC Hairther­apy will see Sch­warzkopf Pro­fes­sional rein­vent hair care cul­ture in a way that will raise the stan­dards of hair main­te­nance to hitherto un­known heights.

Hair - - Advt - Text by Nam­rata D’souza

Pro­fes­sional hair care is soon to reach new lev­els of per­fec­tion with the re­launch of BC Hairther­apy with the Cell Pro­tec­tor tech­nol­ogy by Sch­warzkopf Pro­fes­sional! Un­der­stand­ing that cus­tomi­sa­tion is key, Sch­warzkopf Pro­fes­sional brings out seven hair care lines with spe­cific for­mu­las and in­gre­di­ents to treat the hair care needs of dif­fer­ent hair types. The se­cret of the new BC Hairther­apy lies in its in­no­va­tive Cell Perfector tech­nol­ogy that re­fills gaps in the hair’s sur­face with chains of 18 car­bons, and thus recre­ates the hair’s nat­u­ral sur­face al­most close to per­fec­tion. Ad­di­tion­ally, the hair’s struc­ture is re­built from the in­side with hair-iden­ti­cal amino acid chains, for a whole new hair ex­pe­ri­ence of strength, elas­tic­ity and shine. As part of the re­launch, Sch­warzkopf Pro­fes­sional has also de­vel­oped 11 new, high­per­form­ing hero prod­ucts within the BC Hairther­apy prod­uct port­fo­lio. With this, hair­dressers can now of­fer their cus­tomers a holis­tic hair care sys­tem that al­lows them to po­si­tion them­selves to their cus­tomers as what they are: ex­perts for beau­ti­ful hair.

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