Con­quer­ing the Mid­dle East

Pop­u­lar at home as well as in the Mid­dle East, O3+, the favourite brand of beauty ex­perts in In­dia, gained many more ad­mir­ers at the re­cently con­cluded Beauty World Mid­dle East 2014 ex­hi­bi­tion held from May 27-29, 2014.

Hair - - Advt - Text by Nam­rata D’souza

The O3+ skin care prod­ucts are val­ued and loved by beauty ex­perts and cus­tomers all across the coun­try. Part of the renowned, In­dian pro­fes­sional beauty care brand, Visage, the prod­ucts un­der the O3+ um­brella are de­signed and pro­duced in Italy. Fol­low­ing its mantra of ‘rein­vent your skin’, the dif­fer­ent skin care prod­ucts from O3+ look to specif­i­cally treat the dif­fer­ent is­sues that come along with dif­fer­ent skin types. It thus came as no sur­prise then, that O3+ was quite the hit among all vis­i­tors and di­s­tir­b­u­tors at the re­cent Beauty World Mid­dle East 2014 ex­hi­bi­tion that was held at the Dubai In­ter­na­tional Con­ven­tion Ex­hi­bi­tion Cen­tre from May 27-29, 2014. O3+, which par­tic­i­pates only in in­ter­na­tional ex­hi­bi­tions, rep­re­sented In­dia for the fourth time at this Mid­dle East Ex­hi­bi­tion and was the big­gest stall in the pav­il­lion. The launch of their gold range that con­sists of Op­tic caviar and mi­cro-de­liv­ery sys­tem gar­nered a lot of at­ten­tion and they also held live demos for serum prepa­ra­tion, peel off mask and lipo wax­ing. Based on their ex­pe­ri­ence this time around, O3+ be­lieves there is a lot of po­ten­tial for li­posol­u­ble wax and also re­ceived quite a few en­quiries for their fa­cial range. With an off­i­cal launch to take place in Dubai soon and plans to start busi­ness in Saudi Ara­bia, too, O3+ looks set to con­quer the world of beauty care in the Mid­dle East.

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