SEASON’S PICK Colour, class and confidence
Presenting silver screen’s Madhubala in a never-seen-before avatar, as Matrix India launches Drashti Dhami as the first ever ambassador of its hair colour brand So Color.
Matrix India, the world’s number one American professional brand and India’s largest distributed professional brand, has introduced many firsts in the hair world with its products and services. Now, here is a first for the brand itself, as Matrix India presents model and actor Drashti Dhami as the ambassador for SoColor range of hair colour. Drashti won innumerable hearts playing the titular role in her popular television show Madhubala, and stole the limelight further as the winner of reality dance show Jhalak DikhhLa Jaa Season 6. As the face of SoColor’s new campaign ‘Color with Confidence’, Drashti’s exclusive look has been created using the Caramel Twist technique, developed by the Matrix Technical and Artistic teams. Inspired by the concept of a twist with two tones, the look showcases an interplay of dark and light tones of SoColor warm brown shades. The colour is placed in a way that accentuates Drashti’s features and delicately blends into a dark caramel base, revealing hidden colour accents as the hair moves. I am honored to join the MATRIX family. MATRIX is known for setting trends when it comes to hair. I am most excited to be part of creating and showcasing the latest cut and colour looks from the brand. My new look the ‘Caramel Twist’ has been created using SoColor shade 6.35. The shades of SoColor have been designed to complement Indian skin tones and work on our naturally dark hair. I would recommend SoColor for both everyday wearable hair color and for a stunning, head turning look!
-- DRASHTI DHAMI,
on her association with Matrix India’s SoColor range. We are thrilled to have Drashti as the brand ambassador of MATRIX SoColor. Drashti’s energy, confidence and accessibility make her a perfect fit with our brand values. She is a beauty icon and we’re extremely delighted to have this strong and talented personality joining the Matrix family. We are confident that our audience will love seeing their favourite TV star in the new looks that she will showcase for the brand.
-- MONALISA DOWERAH,
Marketing Manager, Matrix India
Is there something about brand, Matrix which prompted you to become the brand ambassador of their hair colour range? When I was approached to be the first ever brand ambassador of MATRIX India, I was thrilled about the opportunity to represent the world’s No 1 American professional hair colour brand! Matrix is known for its cutting edge products and setting the trend when it comes to hair. Moreover, I completely relate with the brand values of energy, confidence and accessibility! It is great to be a part of the Matrix family as the face of its hair colour brand ‘SoColor’. What is your take on colouring hair? How far does it help to enhance one’s look? I believe that your hair colour is very much an expression of your personality. Hair colour has the power to play up ones facial features and enhance a person’s appearance dramatically. My current, Caramel Twist look, developed by the Matrix Technical and Artistic teams showcases a twist of dark and light tones of SoColor warm brown shades that accentuate my features while revealing gorgeous colour accents as my hair moves! Do you like to colour your hair often? I am conscious about the various trends and styles and enjoy experimenting with my look. I tend to colour my hair every time I want to change up my look and make a style statement. What are the precautions one should take with hair colour? It is essential to get one’s hair colour done by an experienced professional stylist. I trust SoColor as a brand. I believe the product delivers the desired colour result and protects my hair during the colouring process. Be sure to consult with your stylist on the right shade and look for you. Post a colour treatment, it is vital to follow the post treatment care to ensure long lasting colour and healthy looking hair. How do you take care of your hair? Any special care tips for coloured hair? I believe that healthy hair is an extension of one’s lifestyle and eating habits. I am particular about drinking enough water throughout the day to maintain a good texture. However, it is important to have a proper haircare regime as well. I use a shampoo and conditioner that is recommended for coloured hair to keep it healthy and shiny and ensure I get a touch up once my hair has grown out. What are your favourite hair colour shades? I love warm brown shades as I feel they perfectly suit my complexion. My current favourite shade is Matrix SoColor 6.35. When I say awesome coloured hair, which celebrity or style icon comes to your mind?
Deepika Padukone What is the one best thing about the Matrix SoColor? SoColor protects the hair’s keratin in 3600 during the colouring process, which leaves the hair super shiny and makes the colour last. I am completely colour confident with SoColor!