SEA­SON’S PICK Colour, class and con­fi­dence

Pre­sent­ing sil­ver screen’s Mad­hubala in a never-seen-be­fore avatar, as Ma­trix In­dia launches Drashti Dhami as the first ever am­bas­sador of its hair colour brand So Color.

Hair - - Editor's Letter - Text Vidya Kishoreku­mar

Ma­trix In­dia, the world’s num­ber one Amer­i­can pro­fes­sional brand and In­dia’s largest dis­trib­uted pro­fes­sional brand, has in­tro­duced many firsts in the hair world with its prod­ucts and ser­vices. Now, here is a first for the brand it­self, as Ma­trix In­dia presents model and ac­tor Drashti Dhami as the am­bas­sador for SoColor range of hair colour. Drashti won in­nu­mer­able hearts play­ing the tit­u­lar role in her pop­u­lar tele­vi­sion show Mad­hubala, and stole the lime­light fur­ther as the win­ner of re­al­ity dance show Jha­lak DikhhLa Jaa Sea­son 6. As the face of SoColor’s new cam­paign ‘Color with Con­fi­dence’, Drashti’s ex­clu­sive look has been cre­ated us­ing the Caramel Twist tech­nique, de­vel­oped by the Ma­trix Tech­ni­cal and Artis­tic teams. In­spired by the con­cept of a twist with two tones, the look show­cases an in­ter­play of dark and light tones of SoColor warm brown shades. The colour is placed in a way that ac­cen­tu­ates Drashti’s fea­tures and del­i­cately blends into a dark caramel base, re­veal­ing hid­den colour ac­cents as the hair moves. I am hon­ored to join the MA­TRIX fam­ily. MA­TRIX is known for set­ting trends when it comes to hair. I am most ex­cited to be part of cre­at­ing and show­cas­ing the lat­est cut and colour looks from the brand. My new look the ‘Caramel Twist’ has been cre­ated us­ing SoColor shade 6.35. The shades of SoColor have been de­signed to com­ple­ment In­dian skin tones and work on our nat­u­rally dark hair. I would rec­om­mend SoColor for both ev­ery­day wear­able hair color and for a stun­ning, head turn­ing look!

-- DRASHTI DHAMI,

on her as­so­ci­a­tion with Ma­trix In­dia’s SoColor range. We are thrilled to have Drashti as the brand am­bas­sador of MA­TRIX SoColor. Drashti’s en­ergy, con­fi­dence and ac­ces­si­bil­ity make her a per­fect fit with our brand val­ues. She is a beauty icon and we’re ex­tremely de­lighted to have this strong and tal­ented per­son­al­ity join­ing the Ma­trix fam­ily. We are con­fi­dent that our au­di­ence will love see­ing their favourite TV star in the new looks that she will show­case for the brand.

-- MON­AL­ISA DOWERAH,

Mar­ket­ing Man­ager, Ma­trix In­dia

Is there some­thing about brand, Ma­trix which prompted you to be­come the brand am­bas­sador of their hair colour range? When I was ap­proached to be the first ever brand am­bas­sador of MA­TRIX In­dia, I was thrilled about the op­por­tu­nity to rep­re­sent the world’s No 1 Amer­i­can pro­fes­sional hair colour brand! Ma­trix is known for its cut­ting edge prod­ucts and set­ting the trend when it comes to hair. More­over, I com­pletely re­late with the brand val­ues of en­ergy, con­fi­dence and ac­ces­si­bil­ity! It is great to be a part of the Ma­trix fam­ily as the face of its hair colour brand ‘SoColor’. What is your take on colour­ing hair? How far does it help to en­hance one’s look? I be­lieve that your hair colour is very much an ex­pres­sion of your per­son­al­ity. Hair colour has the power to play up ones fa­cial fea­tures and en­hance a person’s ap­pear­ance dra­mat­i­cally. My cur­rent, Caramel Twist look, de­vel­oped by the Ma­trix Tech­ni­cal and Artis­tic teams show­cases a twist of dark and light tones of SoColor warm brown shades that ac­cen­tu­ate my fea­tures while re­veal­ing gor­geous colour ac­cents as my hair moves! Do you like to colour your hair of­ten? I am con­scious about the var­i­ous trends and styles and en­joy ex­per­i­ment­ing with my look. I tend to colour my hair ev­ery time I want to change up my look and make a style state­ment. What are the pre­cau­tions one should take with hair colour? It is es­sen­tial to get one’s hair colour done by an ex­pe­ri­enced pro­fes­sional stylist. I trust SoColor as a brand. I be­lieve the prod­uct de­liv­ers the de­sired colour re­sult and pro­tects my hair dur­ing the colour­ing process. Be sure to con­sult with your stylist on the right shade and look for you. Post a colour treat­ment, it is vi­tal to fol­low the post treat­ment care to en­sure long last­ing colour and healthy look­ing hair. How do you take care of your hair? Any spe­cial care tips for coloured hair? I be­lieve that healthy hair is an ex­ten­sion of one’s life­style and eat­ing habits. I am par­tic­u­lar about drink­ing enough wa­ter through­out the day to main­tain a good tex­ture. How­ever, it is im­por­tant to have a proper hair­care regime as well. I use a sham­poo and con­di­tioner that is rec­om­mended for coloured hair to keep it healthy and shiny and en­sure I get a touch up once my hair has grown out. What are your favourite hair colour shades? I love warm brown shades as I feel they per­fectly suit my com­plex­ion. My cur­rent favourite shade is Ma­trix SoColor 6.35. When I say awe­some coloured hair, which celebrity or style icon comes to your mind?

Deepika Padukone What is the one best thing about the Ma­trix SoColor? SoColor pro­tects the hair’s ker­atin in 3600 dur­ing the colour­ing process, which leaves the hair su­per shiny and makes the colour last. I am com­pletely colour con­fi­dent with SoColor!

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