Ex­pert talk

In con­ver­sa­tion with Bol­ly­wood makeup ex­pert, Puja Taluja

Hair - - Beauty Contents -

What in­spired you to get into the beauty in­dus­try?

I started my ca­reer years ago with an ad­ver­tis­ing firm and client ser­vic­ing took me to a lot of shoots. That’s how I got in­ter­ested in makeup and styling, and landed in Mumbai to try my hand at it. It was a real strug­gle early on but even­tu­ally, my pas­sion and ded­i­ca­tion paid off.

How did your as­so­ci­a­tion with Bol­ly­wood kick off?

To start with, I as­sisted Bol­ly­wood makeup guru Jay­want Thakre. The work in­volved ar­tis­ti­cally paint­ing the faces of well-known celebri­ties such as Ka­reena Kapoor, Mad­huri Dixit, Riya Sen and many more. In order to bring more mod­ern tech­niques to In­dia, I moved to Lon­don where I trained at the pres­ti­gious Lon­don School of Makeup and Fashion. Ad­vanced air­brush makeup for a flaw­less look is my forte, some­thing which not many In­dian makeup artists are adept at.

Tell us about your ex­pe­ri­ence of work­ing with the film in­dus­try.

Work­ing with the best in the busi­ness and learn­ing some­thing new ev­ery day is cre­atively very sat­is­fy­ing. On the other hand, the hours are long and er­ratic with a lot of travel, so phys­i­cally it can take a toll on your body. Af­ter mar­riage, I found it

dif­fi­cult to con­tinue, which is why I opened a stu­dio and set­tled in Delhi.

What do you most en­joy—films, still shoots or bridal?

I just love makeup in ev­ery field—be it shoots, ads, mag­a­zines or bridal makeup. But if I still have to make a choice, it would be bridal. It’s im­mensely sat­is­fy­ing to turn a sim­ple face into a glam­orous one and it feels spe­cial to be part of the most im­por­tant day of the woman’s life. I like to be in­volved with each client and build a per­sonal bond with the bride.

Ac­cord­ing to you, which makeup tech­nique or prod­uct is the best gift that the West has given to the East?

Air­brush makeup. It helps you achieve a flaw­less and clean look as the makeup is sprayed on to your face with the help of an air­brush gun. The skin ends up look­ing flaw­less and you can’t re­ally tell that you have ap­plied makeup.

Share a makeup se­cret.

My makeup se­cret would def­i­nitely be to get the foun­da­tion right. I per­son­ally feel that once you get the skin and face look­ing flaw­less, half the bat­tle is won. Make sure it’s not over­done and choose the right shade. I pre­fer mix­ing primer with foun­da­tion as this is a fool­proof way to re­tain the foun­da­tion’s cov­er­age with­out look­ing caked up. Plus, you get to reap the long-last­ing dura­bil­ity that cream foun­da­tion has over liq­uids and pow­ders. This also helps the makeup blend seam­lessly with the first layer of primer on your skin.

It’s im­mensely sat­is­fy­ing to turn a sim­ple face into a glam­orous one. I like to be in­volved with each client and build a per­sonal bond with the bride.

Which celebrity do you en­joy work­ing with the most?

All celebri­ties are very pro­fes­sional and very dif­fer­ent from one another so it’s sat­is­fy­ing to work with all of them. Each face is so dif­fer­ent from the other that you re­ally can’t com­pare.

Which celebrity would you like to work with?

The one In­dian celebrity who I haven’t worked with yet, but would love to, is Deepika Padukone. She has a well struc­tured face. At times she can look­ing tra­di­tional like the girl-next-door and at other times, the right kind of make-up and styling, can make her an in­ter­na­tional diva. Amongst in­ter­na­tional celebri­ties, it would be a dream come true to do Jennifer Lopez’s face as she has the per­fect oval shaped face and is any make-up artist’s de­light.

Which colours are trend­ing this sea­son for lips, eyes and nails?

For lips, it’s orange (in shades of co­ral). It’s a beau­ti­ful colour that can perk up your en­tire look. From sweet melon shades to rich fuch­sia hues, bright nail colours are trend­ing. For the eyes, play­ful and cheer­ful hues for the day and metallics for the night are great.

Word of ad­vice for up­com­ing make-up artists.

The only one ad­vice I have is that just like you can’t learn to be­come a painter, you can’t learn to be a make-up artist. You ei­ther have it in you or you don’t. And if you have the pas­sion and tal­ent, then all you need is the right train­ing to en­hance your skills.

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