A perfect 10
As Jovees proudly celebrates its 10th successful year in the world of beauty, let’s take a look at the brand’s growth story.
Theirs is a journey of many many promises and delivering on each of them. The continuous research and development at Jovees is one of the reasons for its consistent quality in the vast range of products in its portfolio. Started in 2004 with just 24 products, today it has more than 100 products catering to different age groups, different skin and hair types. The products include treatment for pigmentation and blemishes, acne, ageing skin, falling hair and dandruff among other concerns. Jovees products are sold in Sri Lanka, Malaysia, Hong Kong, France, Spain, Australia. Rakesh Misri, Co-founder and Business Head, Jovees, who is a veteran in the beauty industry with an experience of more than twoand-a-half decades, says, “We kept things very simple by focusing on quality at each step and our products consistently delivered on their promises. We built a team that takes care of our valuable customers.” Looking back at the journey, Misri says that there was loads of hard work, great team effort and faith of business partners in making Jovees a global brand. Jovees created more than 3,000 jobs across India, he proudly says. Hats off to the brand’s commitment!