A per­fect 10

As Jovees proudly cel­e­brates its 10th suc­cess­ful year in the world of beauty, let’s take a look at the brand’s growth story.

Hair - - In The News - Text Vidya Kishoreku­mar

Theirs is a jour­ney of many many prom­ises and de­liv­er­ing on each of them. The con­tin­u­ous re­search and devel­op­ment at Jovees is one of the rea­sons for its con­sis­tent qual­ity in the vast range of prod­ucts in its port­fo­lio. Started in 2004 with just 24 prod­ucts, to­day it has more than 100 prod­ucts cater­ing to dif­fer­ent age groups, dif­fer­ent skin and hair types. The prod­ucts in­clude treat­ment for pig­men­ta­tion and blem­ishes, acne, age­ing skin, fall­ing hair and dan­druff among other con­cerns. Jovees prod­ucts are sold in Sri Lanka, Malaysia, Hong Kong, France, Spain, Aus­tralia. Rakesh Misri, Co-founder and Busi­ness Head, Jovees, who is a vet­eran in the beauty in­dus­try with an ex­pe­ri­ence of more than twoand-a-half decades, says, “We kept things very sim­ple by fo­cus­ing on qual­ity at each step and our prod­ucts con­sis­tently de­liv­ered on their prom­ises. We built a team that takes care of our valu­able cus­tomers.” Look­ing back at the jour­ney, Misri says that there was loads of hard work, great team ef­fort and faith of busi­ness part­ners in mak­ing Jovees a global brand. Jovees cre­ated more than 3,000 jobs across In­dia, he proudly says. Hats off to the brand’s com­mit­ment!

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