Since the company’s inception, have you seen any major changes in the way Indians perceive wellness and beauty? If yes, what changes have come about over the years?
Earlier beauty was perceived to be a luxury and most of the consumption was on hygiene oriented products. Examples of this are cleansing products like beauty soap bars, shampoos, face washes, etc. This gradually changed to ‘care’ concepts like moisturising, conditioning and protection. The future will see Indians indulging in therapeutic concepts as well as personal well being and thus, the perception of beauty and wellness will be undergoing constant changes.