Since the com­pany’s in­cep­tion, have you seen any ma­jor changes in the way In­di­ans per­ceive well­ness and beauty? If yes, what changes have come about over the years?

Hair - - In Focus -

Ear­lier beauty was per­ceived to be a lux­ury and most of the con­sump­tion was on hy­giene ori­ented prod­ucts. Ex­am­ples of this are cleans­ing prod­ucts like beauty soap bars, sham­poos, face washes, etc. This grad­u­ally changed to ‘care’ con­cepts like mois­tur­is­ing, con­di­tion­ing and pro­tec­tion. The fu­ture will see In­di­ans indulging in ther­a­peu­tic con­cepts as well as per­sonal well be­ing and thus, the per­cep­tion of beauty and well­ness will be un­der­go­ing con­stant changes.

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.