The El­e­ments Range

Hair - - Hair Innovation -

The Wella Pro­fes­sion­als El­e­ments range, in­spired by na­ture, pro­tects the ker­atin struc­ture of the hair, which acts like build­ing blocks and leaves you with a strong, shiny mane. The range, com­pris­ing the Wella Pro­fes­sion­als El­e­ments Sham­poo, Con­di­tioner and Mask, has con­sid­er­ably fewer chem­i­cals, which pre­vents ker­atin de­gen­er­a­tion and pro­tects the hair. Al­though com­monly used, sul­fates, parabens and ar­ti­fi­cial colourants are con­sid­ered safe in­gre­di­ents for hair care as they have been ex­ten­sively tested, yet some in­gre­di­ent-con­scious clients may wish to avoid them. There­fore, sci­en­tists at Wella Pro­fes­sion­als have de­vel­oped the ex­clu­sive NuTree com­plex. This NuTree com­plex is en­riched with nat­u­ral tree ex­tracts—a pow­er­ful an­tiox­i­dant, which helps re­duce free rad­i­cal dam­age and calm the scalp. The nat­u­ral tree ex­tract, which is sus­tain­ably sourced from Ger­many, has anti-ir­ri­tant prop­er­ties to soothe the scalp. The ex­tract is joined by pan­thenol, also known as pro-vi­ta­min B5, which pen­e­trates deeply into the hair to re­pair the in­ner ker­atin cell struc­ture and bind mois­ture in the hair, giv­ing it ten times more strength against break­age.

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