THE T TECH­NOL­OGY

Hair - - Hair Innovation -

Di­aBoost™Di­aBoos con­tains a pow­er­ful new HTX™ tech­nol­ogy, which was de­vel­oped by P&G Beauty Sci­en­tists from around the world who com­bined a skin­care in­spired ap­proach for hair with ad­vanced re­search find­ings. HTX™ is an ad­vanced com­plex with a com­bi­na­tion of caf­feine, pan­thenol and niaci­namide. A well-known in­gre­di­ent, caf­feine, is recog­nised for im­prov­ing skin hy­dra­tion, which in cer­tain prod­ucts, re­sults in a thicker, health­ier stra­tum corneum or out­er­most layer of the skin. Like caf­feine, pan­thenol is also known to im­prove skin hy­dra­tion and its abil­ity to pen­e­trate right to the cor­tex of hair has been well­doc­u­mented in sci­en­tific lit­er­a­ture, which in cer­tain prod­ucts, re­sults in mul­ti­ple ben­e­fits in­clud­ing strength­en­ing and mois­tur­i­sa­tion. Lastly, niaci­namide has been pri­mar­ily used in skin­care to im­prove mois­ture bar­rier func­tion, skin tex­ture and skin tone. Nioxin is us­ing th­ese three in­gre­di­ents to help pro­vide the in­crease in hair di­am­e­ter, which makes Di­aBoost™ with HTX™ so unique.

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