UV protected, always
While many people follow strict skincare regimens the world over, they are of particularly high importance in East Asian countries. Everything from collagen masks to products made from snail slime can be found there. The goal is to achieve skin that is baby soft, unblemished and glowing from within—which is why they strongly stress on always wearing high SPF to keep unnecessary pigmentation that comes from sun exposure at bay. Gold as an ingredient has recently grown popular in Korean skincare as it is said to have anti-inflammatory and antiageing properties.