As every culture tends to have subcultures, it’s no surprise that there are groups of people within East Asia who stand against these popular beauty ideals to create trends of their own. Ganguro is one such branch in Japan. Ganguro girls sport tan skin and platinum hair. White eyeshadow and pale lipstick that starkly contrast their darker skin make their look especially unique. While these girls abide by the Japanese fascination with all things cute, girly and kawaii, they rebel against the larger beauty standard of fair skin, dark hair and subtle make-up.