DO IT LIKE EVA
Channelling the ultimate French girl vibe, Bond girl and brand ambassador Eva Green defines effortless chic. The Parisian, who is the face of the French Browns collection, is sporting the new INOA High Resist in shade number 5.25. INOA – the ammonia-free and odourless hair colour launches the new High Resist Technology with select shades in its diverse portfolio. The new High Resist technology addresses a common concern for hairdressers and consumers alike—tenacity of hair colour. With its unique molecule, INOA High Resist anchors itself onto the hair fiber and is resistant to external aggressions, ensuring the colour stays true-to-tone over a longer period of time.