Do you speak style in your salon?

In the world of so­cial media, the lan­guage of in­di­vid­u­al­ity shouts loud and clear.

Hair - - Promotion -

The world to­day is full of self-bran­ders post­ing their im­ages on so­cial media—these in­di­vid­u­als want to stand out from the crowd and talk of who they are through their own unique style and per­sonal brand iden­tity. Clients now, more than ever, are in­spired by di­verse cul­tures, per­son­al­i­ties, eclec­tic styles and ur­ban trends from across the globe and are ask­ing for these looks in your salon. The new EIMI styling range is in­spired by these clients and has some­thing to suit ev­ery­one. In­di­vid­ual style seek­ers can pick from 20 styling es­sen­tials, in­clud­ing four new ex­cit­ing prod­ucts, to form their own cap­sule col­lec­tion for styles that are truly unique and per­son­alised—be it Boho Lift, The Quiff, Twisted Curls, Upfro or the Ruf­fle Cut.

“Re­cently there has been a real trend for in­di­vid­u­al­ity, with EIMI. I know when de­sign­ers want to push bound­aries of cre­ativ­ity. I can craft in­di­vid­ual styles that stand out on the cat­walks.” EU­GENE SOULEIMAN, Wella Pro­fes­sion­als Global Cre­ative Di­rec­tor

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