Do you speak style in your salon?
In the world of social media, the language of individuality shouts loud and clear.
The world today is full of self-branders posting their images on social media—these individuals want to stand out from the crowd and talk of who they are through their own unique style and personal brand identity. Clients now, more than ever, are inspired by diverse cultures, personalities, eclectic styles and urban trends from across the globe and are asking for these looks in your salon. The new EIMI styling range is inspired by these clients and has something to suit everyone. Individual style seekers can pick from 20 styling essentials, including four new exciting products, to form their own capsule collection for styles that are truly unique and personalised—be it Boho Lift, The Quiff, Twisted Curls, Upfro or the Ruffle Cut.
“Recently there has been a real trend for individuality, with EIMI. I know when designers want to push boundaries of creativity. I can craft individual styles that stand out on the catwalks.” EUGENE SOULEIMAN, Wella Professionals Global Creative Director