Why is it getting popular?
One of the biggest reasons for popularity of the nopoo movement is the use of chemicals like sodium lauryl sulfate, sodium laureth sulfate and parabens in shampoos. These and others, supposedly, strip your tresses of its natural oils and make it frizzy, whereas going shampoo-free has been said to increase fullness, bounce and shine. The chemicals are also harmful to the environment, not to mention disposing empty bottles is also a pain. There is also the fact that using natural alternatives are much cheaper than buying expensive bottles of product.