Why is it get­ting pop­u­lar?

Hair - - Now Trending -

One of the big­gest rea­sons for pop­u­lar­ity of the nopoo move­ment is the use of chem­i­cals like sodium lau­ryl sul­fate, sodium lau­reth sul­fate and parabens in sham­poos. These and others, sup­pos­edly, strip your tresses of its nat­u­ral oils and make it frizzy, whereas go­ing sham­poo-free has been said to in­crease full­ness, bounce and shine. The chem­i­cals are also harm­ful to the en­vi­ron­ment, not to men­tion dis­pos­ing empty bot­tles is also a pain. There is also the fact that us­ing nat­u­ral al­ter­na­tives are much cheaper than buy­ing ex­pen­sive bot­tles of prod­uct.

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