Tousled braids radiate an elegantly messy style, and session stylist Anthony Turner created just that using ghd products backstage at Erdem. His inspiration? ‘The Erdem girl is always on a journey and this season she’s from the 16th century and has been at sea, so she’s sporting wispy, shipwrecked braids,’ said Anthony. ‘The hair has a soft, romantic feel; it is not too considered or elaborate. It is a pretty look that translates well into wedding hair.’
Recreate the look:
Prep hair with a salt spray before blow-drying downwards using a ghd Air Hairdryer and fingers. Loosely curl hair in different directions with the ghd Classic Curl Tong. Use the ghd Tail Comb to create a middle parting, then secure hair into two separate ponytails at the nape of the neck. Tie with elastic. Braid each ponytail and then loosely dishevel with hands to give the braids a deconstructed texture. Cross the braids over and pin flat against the nape of the neck. They must stay flat to the head and not create a bulky silhouette. Gently pull out sections around the hairline before wrapping a matte black ribbon around the hair and underneath the braids, securing in a bow at the side of the head. Romance got a toughened- up makeover on the Emilia Wickstead catwalk, where John Frieda UK Creative Director, Luke Hersheson, created two hairstyles linked by a centre parting and tough-girl ‘creased wave’ texture to contrast with the delicate fabrics and soft tones of the clothing. But it was the braided styles that had us dreaming of spring; twin schoolgirl braids unravelled down the models’ backs, bringing a youthful exuberance to the look.
Recreate the look:
Begin with centre-parted dry hair. Starting at the apex of the parting, create a French braid on each side of the head. Keep the braid itself tight to the head, but allow flyaways to fall forward and frame the face. Secure each braid with an invisible tie or grips near the base of the crown, and allow the lengths to fall freely down the back. You don’t want the braids to look like bunches, so may need to use hair grips to help fan out the hair and hide any hair ties. Using the palm of your hands, smooth the hairline forward against the grain of the braid to encourage the softer hairs around the face forward to soften the look. To create gutsy texture in the hair, use straightening irons to create random bends or kinks through the lengths. Spritz the hair with John Frieda Beach Blonde Sea Salt Spray to encourage textured waves and provide a lightweight hold to the style. Small sections work best to create a naturally imperfect look, using the straightening irons to bend or ‘crease’ the hair. Using your fingers, loosely comb through the waves to break them up for a more informal finish. Spray the whole head with a lightweight hairspray, such as John Frieda Sheer Blonde Crystal Clear Hairspray, to hold the waves in place without losing any of the dry, flyaway texture that gives the waves a naturally casual air.
Emilia Wickstead SS17, Hair by Luke Hersheson for John Frieda
Erdem SS17, Hair by Anthony Turner for ghd