BEAUTY HAS A NEW ADDRESS
brings you the launch of an exclusive flagship institute for skin expertise by Cheryl’s Cosmeceuticals.
Founded in 1986, Cheryl’s Cosmeceuticals has always been associated with skincare treatments that are ahead of their times. Since the brand has always believed in empowering and supporting salon partners, it came as no surprise when Cheryl’s Cosmeceuticals, in association with LookWell Skin and Makeup Studio, launched India’s first ever Cheryl’s Skin Care Institute Flagship in Kalyan, Mumbai. The unique diagnosis-led consultation at Cheryl’s Skin Care Institute provides clients with a holistic and scientific approach to beauty, which does not adhere to a onesize-fits-all philosophy. The customised approach is sure to change skincare experience as we know it. Cheryl’s Cosmeceuticals Education Manager, Gunjan Jain, who has been associated with the brand for the past ten years insists that times have changed and clients are very particular and exacting. She says, “We believe in scientific education. We want clients to know how to consult experts for best results, and salons need to be equipped to handle consultations effectively. You need tools that will help you get to the deeper layers. Tools such as Wood’s lamp and Hydrameters will help identify skin types and level of pigmentation, which is a very common concern, along
with anti-tanning, anti-ageing and dark circles.” Clients are welcomed in the state of the art salon with a digital consultation at the Diagnosis Bar, where a skin expert assesses the treatment based on the requirement. The diagnostic tools include Wood’s Lamp and a Hydrameter that gauges the level of moisture; Cheryl’s Skin Scan, a digital diagnosis app ensures that there is no disconnect between the line of treatment and specific needs of the clients. The skin expert then leads the client to the treatment room where they are provided with a customised skincare treatment with premium products and tools. Experts also recommend home care to maintain results. Gunjan Jain stresses the importance of identifying skin types in salons for best results. “If your skin is sensitive, then I will not recommend advanced treatment because your skin won’t be able to absorb the treatment well. However, oily skin which has a thicker texture, a variety of concentrated ingredients can be used. This is what we prepare and train for.” Talking about her collaboration with Cheryl’s Cosmeceuticals, pioneers in professional skincare, Mrs Sunita Pawar— Founder, LookWell Salon & Spa Academy—says, “This partnership is the perfect match to give India the best of skincare solutions with breakthrough products and services.” Cheryl’s Cosmeceuticals has envisaged the Cheryl’s Skin Care Institute, a new collaboration platform that brings skincare to the forefront of the salon, and diagnosis led consultation at the heart of the design.