BEAUTY HAS A NEW AD­DRESS

brings you the launch of an ex­clu­sive flag­ship in­sti­tute for skin ex­per­tise by Ch­eryl’s Cos­me­ceu­ti­cals.

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Founded in 1986, Ch­eryl’s Cos­me­ceu­ti­cals has al­ways been as­so­ci­ated with skin­care treat­ments that are ahead of their times. Since the brand has al­ways be­lieved in em­pow­er­ing and sup­port­ing salon part­ners, it came as no sur­prise when Ch­eryl’s Cos­me­ceu­ti­cals, in as­so­ci­a­tion with LookWell Skin and Makeup Stu­dio, launched In­dia’s first ever Ch­eryl’s Skin Care In­sti­tute Flag­ship in Kalyan, Mumbai. The unique di­ag­no­sis-led con­sul­ta­tion at Ch­eryl’s Skin Care In­sti­tute pro­vides clients with a holis­tic and sci­en­tific ap­proach to beauty, which does not ad­here to a one­size-fits-all phi­los­o­phy. The cus­tomised ap­proach is sure to change skin­care ex­pe­ri­ence as we know it. Ch­eryl’s Cos­me­ceu­ti­cals Ed­u­ca­tion Man­ager, Gun­jan Jain, who has been as­so­ci­ated with the brand for the past ten years in­sists that times have changed and clients are very par­tic­u­lar and ex­act­ing. She says, “We be­lieve in sci­en­tific ed­u­ca­tion. We want clients to know how to con­sult ex­perts for best re­sults, and sa­lons need to be equipped to han­dle con­sul­ta­tions ef­fec­tively. You need tools that will help you get to the deeper lay­ers. Tools such as Wood’s lamp and Hy­dram­e­ters will help iden­tify skin types and level of pig­men­ta­tion, which is a very com­mon con­cern, along

with anti-tan­ning, anti-age­ing and dark cir­cles.” Clients are wel­comed in the state of the art salon with a dig­i­tal con­sul­ta­tion at the Di­ag­no­sis Bar, where a skin ex­pert as­sesses the treat­ment based on the re­quire­ment. The di­ag­nos­tic tools in­clude Wood’s Lamp and a Hy­dram­e­ter that gauges the level of mois­ture; Ch­eryl’s Skin Scan, a dig­i­tal di­ag­no­sis app en­sures that there is no dis­con­nect be­tween the line of treat­ment and spe­cific needs of the clients. The skin ex­pert then leads the client to the treat­ment room where they are pro­vided with a cus­tomised skin­care treat­ment with premium prod­ucts and tools. Ex­perts also rec­om­mend home care to main­tain re­sults. Gun­jan Jain stresses the im­por­tance of iden­ti­fy­ing skin types in sa­lons for best re­sults. “If your skin is sen­si­tive, then I will not rec­om­mend ad­vanced treat­ment be­cause your skin won’t be able to ab­sorb the treat­ment well. How­ever, oily skin which has a thicker tex­ture, a va­ri­ety of con­cen­trated in­gre­di­ents can be used. This is what we pre­pare and train for.” Talk­ing about her col­lab­o­ra­tion with Ch­eryl’s Cos­me­ceu­ti­cals, pioneers in pro­fes­sional skin­care, Mrs Sunita Pawar— Founder, LookWell Salon & Spa Academy—says, “This part­ner­ship is the per­fect match to give In­dia the best of skin­care so­lu­tions with break­through prod­ucts and ser­vices.” Ch­eryl’s Cos­me­ceu­ti­cals has en­vis­aged the Ch­eryl’s Skin Care In­sti­tute, a new col­lab­o­ra­tion plat­form that brings skin­care to the fore­front of the salon, and di­ag­no­sis led con­sul­ta­tion at the heart of the de­sign.

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