Healthy liv­ing

Or­ganic revo­lu­tion

Hair - - Beauty - Text Aruna Mukerjee

Or­ganic prod­ucts have been around for the long­est time, but it’s only in the past cou­ple of years that the world has wo­ken up to this fact and started adopt­ing them in their daily rou­tine. We first opened up our kitchens to the or­ganic in­va­sion. And grad­u­ally, it has now spread to our dressers and bath­rooms as well.

To get a bet­ter idea of why or­ganic prod­ucts are good for your body, one must look at the big­ger pic­ture. Or­gan­i­cally pro­duced prod­ucts are a re­sult of or­ganic farm­ing. This kind of farm­ing doesn’t com­pro­mise on the health of the crops for a richer pro­duce. In fact, it avoids chem­i­cal fer­til­iz­ers and pes­ti­cides at all costs to keep the crop rich in nat­u­ral nu­tri­ents and main­tain its health. Re­sults have proven that these crops, when con­sumed, are more nu­tri­tious and en­riched with vi­ta­mins. Now that we have cov­ered the sci­en­tific bit of it, how do you as a con­sumer go about look­ing for or­ganic beauty prod­ucts in a mar­ket full of chem­i­cals? Well, worry not; we’ve got you cov­ered in that re­gard.

Skin­care is the most im­por­tant part of a beauty regime, and eat­ing or­ganic just isn’t enough. It’s a com­mon mis­con­cep­tion that every­thing or­ganic must be ex­pen­sive. Oddly enough, it’s the non-or­ganic prod­ucts that cost more. While we are speaking skin­care, ayurvedic prod­ucts are one of the best bets when it comes to go­ing or­ganic. Thanks to the re­cent surge of or­ganic prod­ucts in the mar­ket, to­day there are a va­ri­ety of prod­ucts one can choose from—cleansers, ton­ers and eye creams, to bath salts, face packs and lip balms!

Kama Ayurveda is a prime ex­am­ple of an all round ayurvedic and or­ganic brand

that has much to of­fer, in both the skin­care and hair­care depart­ment. The Kumku­madi Tailam is an ex­cel­lent ex­am­ple of ef­fec­tive ayurvedic/or­ganic skin­care. It’s a bit on the ex­pen­sive side, but com­pletely worth­while as it re­ally does make your skin glow within a week. The brand also has much to of­fer in the terms of dif­fer­ent herbal oils that are ben­e­fi­cial for your skin as well as your hair.

On the more bud­get side, Soul­tree is one of those brands that one must look out for when go­ing on an or­ganic shop­ping spree. Its range of cold-pressed es­sen­tial oils, ka­jals and lip balms are bound to leave you im­pressed. Each of their prod­ucts is man­u­fac­tured with­out preser­va­tives, sil­i­cones or fra­grance, mak­ing it ab­so­lutely safe for even those with sen­si­tive skin.

Bud­get-friendly or­ganic makeup is yet to make a pop­u­lar ap­pear­ance in the In­dian mar­ket. How­ever, there are brands like The Body Shop that cater to our or­ganic beauty needs within an af­ford­able bud­get. The key is to pick and choose care­fully when it comes to this par­tic­u­lar brand. While some of their prod­ucts are ab­so­lute hits, there are also many that will leave you a bit un­sat­is­fied. Their lip­sticks, high­lighters, blushes and body but­ters are known to be fa­vored by the most pres­ti­gious beauty blog­gers. How­ever, if you are a ka­jal and lip balm sort of girl, then you will find plenty of or­ganic op­tions in the mar­ket to your lik­ing.

As a rule, one should al­ways take a close look at the in­gre­di­ents list be­fore buy­ing any prod­uct. Beauty prod­ucts, in par­tic­u­lar, should be un­der this scru­tiny as there are sev­eral brands in the mar­ket that claim to be ayurvedic or or­ganic but have nu­mer­ous chem­i­cals listed on the la­bel at the back. Once this habit is in­cul­cated, you will soon be­gin to recog­nise in­gre­di­ents that do not suit your skin, which will re­sult in over­all im­prove­ment and health.

As a rule, one should al­ways take a close look at the in­gre­di­ents list be­fore buy­ing any prod­uct. Beauty prod­ucts, in par­tic­u­lar, should be un­der this scru­tiny.

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