The age of PERSONALISED Hair care
Taking ‘bespoke’ to a whole new level, L’Oréal Professionnel introduces Série Expert Powermix—a powerful care experience that is freshly mixed just for you.
Scroll through perfect posts on Instagram or Pinterest and you’ll notice that thanks to digitisation such as this, there is a jump in the standard of living in society. There is a desire for perfection in all aspects of life, but in ways that are truly unique to every individual. The demand for a ‘bespoke’ life is at its peak, and brands thus have to live up to these consumer needs. Understanding this need, L’Oréal Professionnel has relaunched Série Expert to help bring customisation to the hair care industry as well. Pioneers in the professional hair care industry, they
know very well that each person’s hair is unique, affected by origin, gender, type, and needs to be in the best of health to look and feel great. This knowledge has helped them create the Série Expert Powermix which is a range of personalised professional masques with highly concentrated active ingredients for instant restoration of hair health. Here’s how Série Expert Powermix works: After a thorough hair consultation, the L’Oréal Professionnel expert will determine your hair’s primary and secondary concerns and will proceed with the Powermix treatment basis your needs. The result: instant and personalised hair transformation!