The age of PER­SON­ALISED Hair care

Tak­ing ‘be­spoke’ to a whole new level, L’Oréal Pro­fes­sion­nel in­tro­duces Série Ex­pert Pow­er­mix—a pow­er­ful care ex­pe­ri­ence that is freshly mixed just for you.

Hair - - Monsoon Haircare -

Scroll through perfect posts on In­sta­gram or Pin­ter­est and you’ll no­tice that thanks to digi­ti­sa­tion such as this, there is a jump in the stan­dard of liv­ing in so­ci­ety. There is a de­sire for per­fec­tion in all as­pects of life, but in ways that are truly unique to ev­ery in­di­vid­ual. The de­mand for a ‘be­spoke’ life is at its peak, and brands thus have to live up to these con­sumer needs. Un­der­stand­ing this need, L’Oréal Pro­fes­sion­nel has re­launched Série Ex­pert to help bring cus­tomi­sa­tion to the hair care in­dus­try as well. Pi­o­neers in the pro­fes­sional hair care in­dus­try, they

know very well that each per­son’s hair is unique, af­fected by ori­gin, gen­der, type, and needs to be in the best of health to look and feel great. This knowl­edge has helped them cre­ate the Série Ex­pert Pow­er­mix which is a range of per­son­alised pro­fes­sional masques with highly con­cen­trated ac­tive in­gre­di­ents for in­stant restora­tion of hair health. Here’s how Série Ex­pert Pow­er­mix works: Af­ter a thor­ough hair con­sul­ta­tion, the L’Oréal Pro­fes­sion­nel ex­pert will de­ter­mine your hair’s pri­mary and se­condary con­cerns and will pro­ceed with the Pow­er­mix treat­ment ba­sis your needs. The re­sult: in­stant and per­son­alised hair trans­for­ma­tion!

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