Nurture via Nature with Aura Botanica
The quest for extracting maximum hair care performance from natural ingredients has been a long one. The new Aura Botanica range from Kérastase, with 97% Natural Origin Ingredients, might just be the answer to this enigma.
In the hectic day-to-day schedule of modern life, wellbeing— especially that of your hair—ends up taking a backseat. Moreover, there is the constant concern of what effect chemicals in products are having on your hair and scalp. Highperformance products and products with natural ingredients should not be options to choose from; they can be one and the same. Kérastase, the definitive name in luxury haircare, has launched its Aura Botanica range. With formulas that make use of 97% natural origin ingredients, Aura Botanica promises to deliver the sublime sensation of natural hair that is uncoated and free of residues, while also devoid of silicones, sulphates and parabens. Aura Botanica is the perfect mix of science and nature coming together to give us a new naturalcare category. Hand-pressed, organic coconut oil and argan oil are at the core of this new range due to the numerous benefits they offer. Thanks to its short-chain lauric acid, coconut oil permeates the hair follicle (only one of two oils that can) and anchors itself within the strand’s cortex to deliver nourishment and strength. It is complemented by argan oil, rich in omega-6 and omega-9, which adds shine, suppleness and smoothness to the hair follicles and makes them resistant to oxidation. The 97% Natural Origin Ingredients range does not skimp on performance. And it does so while offering a complete sensory experience, from indulgent textures to a bespoke fragrance. The in-salon Aura Botanica Natural Sensorial VIP Ritual will enhance the customers experience of well-being. The Bain Micellaire gentle aromatic shampoo ( R 2,200) is formulated to remove all impurities and oil residue from the hair follicles, and prepares them for the moisturising phase. The Soin Fondamental moisturising deep conditioner ( R 2,500)— always to be used in tandem with the Bain Micellaire—is absorbed by the follicle and starts nourishing the hair instantly. The in-salon exclusive Concentré Essentiel is an aromatic nourishing oil blend that helps tame frizz while also providing a boost of nutrition. The Aura Botanica Range has formulas that are not only 99% biodegradable but are also sourced responsibly, thereby adhering to Kérastese’s goals of sustainability and overall well-being. The coconut oil sourced from the islands of Samoa and argan oil from the Moroccan hills are reflective of the brand’s socially responsible purchasing practices.