Nur­ture via Na­ture with Aura Botan­ica

The quest for ex­tract­ing max­i­mum hair care per­for­mance from nat­u­ral in­gre­di­ents has been a long one. The new Aura Botan­ica range from Kéras­tase, with 97% Nat­u­ral Ori­gin In­gre­di­ents, might just be the an­swer to this enigma.

Hair - - In Focus -

In the hec­tic day-to-day sched­ule of mod­ern life, well­be­ing— es­pe­cially that of your hair—ends up tak­ing a back­seat. More­over, there is the con­stant con­cern of what ef­fect chem­i­cals in prod­ucts are hav­ing on your hair and scalp. High­per­for­mance prod­ucts and prod­ucts with nat­u­ral in­gre­di­ents should not be op­tions to choose from; they can be one and the same. Kéras­tase, the de­fin­i­tive name in lux­ury hair­care, has launched its Aura Botan­ica range. With for­mu­las that make use of 97% nat­u­ral ori­gin in­gre­di­ents, Aura Botan­ica prom­ises to de­liver the sub­lime sen­sa­tion of nat­u­ral hair that is un­coated and free of residues, while also de­void of sil­i­cones, sul­phates and parabens. Aura Botan­ica is the perfect mix of sci­ence and na­ture com­ing to­gether to give us a new nat­u­ral­care cat­e­gory. Hand-pressed, or­ganic co­conut oil and ar­gan oil are at the core of this new range due to the nu­mer­ous ben­e­fits they of­fer. Thanks to its short-chain lau­ric acid, co­conut oil per­me­ates the hair fol­li­cle (only one of two oils that can) and an­chors it­self within the strand’s cor­tex to de­liver nour­ish­ment and strength. It is com­ple­mented by ar­gan oil, rich in omega-6 and omega-9, which adds shine, sup­ple­ness and smooth­ness to the hair fol­li­cles and makes them re­sis­tant to ox­i­da­tion. The 97% Nat­u­ral Ori­gin In­gre­di­ents range does not skimp on per­for­mance. And it does so while of­fer­ing a com­plete sen­sory ex­pe­ri­ence, from in­dul­gent tex­tures to a be­spoke fra­grance. The in-sa­lon Aura Botan­ica Nat­u­ral Sen­so­rial VIP Rit­ual will en­hance the cus­tomers ex­pe­ri­ence of well-be­ing. The Bain Mi­cel­laire gen­tle aro­matic sham­poo ( R 2,200) is for­mu­lated to re­move all im­pu­ri­ties and oil residue from the hair fol­li­cles, and pre­pares them for the mois­tur­is­ing phase. The Soin Fon­da­men­tal mois­tur­is­ing deep con­di­tioner ( R 2,500)— al­ways to be used in tan­dem with the Bain Mi­cel­laire—is ab­sorbed by the fol­li­cle and starts nour­ish­ing the hair in­stantly. The in-sa­lon ex­clu­sive Con­cen­tré Essen­tiel is an aro­matic nour­ish­ing oil blend that helps tame frizz while also pro­vid­ing a boost of nu­tri­tion. The Aura Botan­ica Range has for­mu­las that are not only 99% biodegrad­able but are also sourced re­spon­si­bly, thereby ad­her­ing to Kérastese’s goals of sus­tain­abil­ity and over­all well-be­ing. The co­conut oil sourced from the is­lands of Samoa and ar­gan oil from the Moroc­can hills are re­flec­tive of the brand’s so­cially re­spon­si­ble pur­chas­ing prac­tices.

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