En­forc­ing Hair Strength

Wish to break up with dam­aged hair and bring your locks back to life? Say goodbye to hair break­age with L’Oréal Pro­fes­sion­nel Série Ex­pert In­forcer.

Hair - - Innovation -

Beau­ti­ful healthy hair is what all of us want. How­ever, in or­der to beau­tify our tresses, we end up com­pro­mis­ing on their health. As a re­sult, we deal with dull and limp hair prone to break­age. Apart from that, en­vi­ron­men­tal aggressors and pol­lu­tants add on to the mis­ery leav­ing hair frizzy, un­man­age­able and dam­aged. To ad­dress these ever-grow­ing hair con­cerns, L’Oréal Pro­fes­sion­nel has launched the Série Ex­pert In­forcer- a new line ded­i­cated to anti-break­age treat­ment. It is in­fused with hair strength­en­ing in­gre­di­ents such as Bi­otin and Vi­ta­min B6. These in­gre­di­ents work on 100 en­zymes, while stim­u­lat­ing pro­duc­tion of fatty acids and syn­the­sis of vi­ta­mins. This en­sures stronger and health­ier hair fol­li­cles.

Pow­er­mix Force

The ac­tive in­gre­di­ents in Pow­er­mix play an ef­fec­tive role in hair growth and stim­u­late the pro­duc­tion of com­po­nents that en­sure good hair qual­ity.

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