BEN­GALURU’S Beauty Diaries

Read on to know about all that hap­pened at Pro­fes­sional Beauty’s beauty and well­ness dis­play at their Ben­galuru edi­tion.

Hair - - Event Watch -

Pro­fes­sional Beauty has always been a favourite amongst beauty pro­fes­sion­als and at their Ben­galuru edi­tion this year, they saw over 5,435 sa­lon and spa own­ers, beauty tech­ni­cians and make-up artists who vis­ited the show. The event con­ducted on March 5th and 6th was the 21st edi­tion in the coun­try, and the fifth one in the city. Over 250 brands gath­ered to show­case the lat­est trends and in­no­va­tions in the beauty and well­ness in­dus­try. In­dus­try lead­ers such as Alan Tru­man, Aroma Magic, Ekta Cos­met­ics, Esskay, Hec­tor, Lure Nails, PAC Cos­met­ics, Ikonic, Glam, Makeup Em­pire, Vaib­hav Stores, etc were part of this, as they ex­hib­ited their prod­ucts for ex­perts from the re­gion. The show was also graced by the pres­ence of in­dus­try mav­er­icks such as Amisha Salunke from Fer­rarucci, Itty Agar­wal from Ikonic, Zo­rain Khaleeli from PAC Cos­met­ics, Avleen Bansal from Make-Up Stu­dio, Pat­tanam Rasheed from Pat­tanam De­sig­nory and Shivani Sharma from Lure Nails who took over the PB live cen­trestage to de­liv­er­ing cut­tingedge ed­u­ca­tional sem­i­nars. Pro­fes­sional Beauty pro­vides a plat­form for brands to ex­hibit their prod­ucts and in­no­va­tions, and also gives prac­tic­ing pro­fes­sion­als an op­por­tu­nity to ex­pe­ri­ence a vast ar­ray of prod­ucts. They also aim to help these in­di­vid­u­als con­nect with each other in this fast-grow­ing in­dus­try, al­low­ing them to un­der­stand con­sumer demands, learn about global trends and test the com­pet­i­tive land­scape. With this ob­jec­tive in mind, it is con­tribut­ing largely to the over­all growth of this sec­tor, so make sure you don’t miss the op­por­tu­nity to be part of this beauty af­fair!

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