BENGALURU’S Beauty Diaries
Read on to know about all that happened at Professional Beauty’s beauty and wellness display at their Bengaluru edition.
Professional Beauty has always been a favourite amongst beauty professionals and at their Bengaluru edition this year, they saw over 5,435 salon and spa owners, beauty technicians and make-up artists who visited the show. The event conducted on March 5th and 6th was the 21st edition in the country, and the fifth one in the city. Over 250 brands gathered to showcase the latest trends and innovations in the beauty and wellness industry. Industry leaders such as Alan Truman, Aroma Magic, Ekta Cosmetics, Esskay, Hector, Lure Nails, PAC Cosmetics, Ikonic, Glam, Makeup Empire, Vaibhav Stores, etc were part of this, as they exhibited their products for experts from the region. The show was also graced by the presence of industry mavericks such as Amisha Salunke from Ferrarucci, Itty Agarwal from Ikonic, Zorain Khaleeli from PAC Cosmetics, Avleen Bansal from Make-Up Studio, Pattanam Rasheed from Pattanam Designory and Shivani Sharma from Lure Nails who took over the PB live centrestage to delivering cuttingedge educational seminars. Professional Beauty provides a platform for brands to exhibit their products and innovations, and also gives practicing professionals an opportunity to experience a vast array of products. They also aim to help these individuals connect with each other in this fast-growing industry, allowing them to understand consumer demands, learn about global trends and test the competitive landscape. With this objective in mind, it is contributing largely to the overall growth of this sector, so make sure you don’t miss the opportunity to be part of this beauty affair!