In focus Embrace change, fearlessly
Quash all your fears while colouring or straightening your hair as L’Oréal Professionnel’s Smartbond comes to the rescue!
With a wide palette of hair colours to choose from now, the only thing that stops Indian women from experimenting with their hair is the fear of hair damage. We all know the tedious regime that goes into nurturing good quality hair but that shouldn’t stop you from making a statement with colours? With Smartbond, L’Oréal Professionnel brings to you a cure for your worries about hair colouring and straightening. Whether you are colouring or straightening your hair for the first time, or regularly get technical services done in the salon, Smartbond is your best bet to protect and strengthen your hair even after multiple chemical processes. Smartbond is a combination of an acid, ceramide and polymers. During the process of a technical service like colouring or straightening, these protect and strengthen the strong bonds in the hair fibre and allow the weak bonds to reconstruct. These actives also cleanse the hair thoroughly from the bad ions left behind during the technical services.
Adam Reed of UK says, “Unprecedented hair quality and colour with Smartbond.” Karen Dodds of UK says, “I’ve been blown away with the results.” Frederic Mennetrier of France says, “Soft is possible for blonde hair!”