Shub­hika Jain, founder of farm-to-face brand RAS Lux­ury Oils, speaks to HENA DE­SAI about the brand, its jour­ney and all that it stands for.

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“I use the RAS Lux­ury Oils Rose Nec­tar Face & Body Spritz, along with use 2-3 drops of the RAS Lux­ury Oils Ra­di­ance Beauty Boost­ing Day Face Elixir. I also love us­ing the Bliss Liq­uid Lux­ury which is my favourite body oil – it is su­per ab­sorbent, com­pletely nat­u­ral, very ef­fec­tive and hy­drates the skin so much bet­ter than a lotion or cream.”

What’s it like to be a suc­cess­ful entrepreneur at the young age of 23? Shu­bika Jain knows this very well as she sits at the helm of the pop­u­lar or­ganic brand RAS Lux­ury Oils. This Raipur-based brand is only a few months old, but that hasn’t stopped it from win­ning awards and reach­ing onto the favourites shelves of hoards of women in In­dia.

Brand her­itage

Shub­hika’s her­itage dates back to over a cen­tury—her fam­ily owned a flour­ish­ing oil trade busi­ness in Ra­jasthan, from where they mi­grated to Ch­hat­tis­garh to pur­sue sus­tain­able agri­cul­ture and liv­ing through na­ture­con­scious ven­tures. It was in 2012 when the de­sire to build an ecofriendly busi­ness led to the set­ting up of their first oil ex­trac­tion unit, along with 250 acres of farm­land, which led to the birth of RAS Lux­ury Oils. The in­spi­ra­tion be­hind this ven­ture was Shub­hika’s mother and co-founder of the brand Mrs. Sangeeta Jain—it was her ideals that are now pil­lars of the brand. Shub­hika shares that

it was her mother who in­cul­cated in her the habit of us­ing nat­u­ral oils and in­gre­di­ents in her beauty reg­i­men. When the duo failed to find a 100% nat­u­ral and preser­va­tive-free brand, they started their own prod­uct de­vel­op­ment with a team of sci­en­tists which led to the in­tro­duc­tion of their ayurvedic lux­ury brand.

Farm to face

The in­ter­est­ing thing about this brand is that most of the in­gre­di­ents used in the prod­ucts by RAS are grown and pro­cessed on the fam­ily-owned es­tates; very few na­tive in­gre­di­ents are sourced from other coun­tries. Shub­hika says, “Most brands get their prod­ucts man­u­fac­tured by a third party and do not have con­trol on the process! There were many brands abroad which were rid­ing the nat­u­ral skin­care wave and were into ‘ayurvedic’ Or­ganic skin­care but had con­torted the mean­ing of Ayurveda. All our prod­ucts are hand­made in our ver­ti­cally in­te­grated farm—cul­ti­va­tion, oil ex­trac­tion, for­mu­la­tion, bot­tling, pack­ag­ing, ship­ping and mar­ket­ing. This is very unique in the in­dus­try.” The for­mu­la­tion of their cer­ti­fied and high qual­ity prod­ucts, blend­ing and bot­tling is done in their own govern­ment-ap­proved R&D lab in Raipur, Ch­hat­tis­garh.

Sus­tain­able prac­tices

While it’s good enough that the brand gives you trusted and nat­u­ral well­ness prod­ucts, they go a step be­yond to en­sure that they are sus­tain­able in ev­ery as­pect. RAS calls it­self a so­cial startup—10% of their prof­its go to an­i­mal wel­fare and girl child em­pow­er­ment NGOs. They also be­lieve in fair trade prac­tise—through their eth­i­cal sourc­ing pol­icy, they of­fer guar­an­teed buy-back of the farm­ers’ pro­duce at good prices even if the mar­ket rates are lower than nor­mal. What’s more is that their pro­cesses are en­vi­ron­ment-friendly too—en­gage in fuel con­ser­va­tion, eco-friendly pack­ag­ing, rain­wa­ter har­vest­ing and more. When you buy from the brand, you not only get good qual­ity prod­ucts, but also know that it is com­ing from a com­pletely eth­i­cal back­ground.

Tried, tested and nat­u­ral

In your search for gen­uine, au­then­tic prod­ucts that of­fer qual­ity and nat­u­ral care, RAS Lux­ury Oils will come through—they pro­duce prod­ucts that are 100% pure, nat­u­ral, ve­gan and eco-friendly. “We en­cour­age peo­ple around the globe to say no to un­nat­u­ral prod­ucts with ‘un­pro­nounce­able’ in­gre­di­ents,” says Shub­hika. She adds that their prod­ucts are not tested on an­i­mals—a team of sci­en­tists for­mu­late the prod­ucts with Shub­hika and her mother; they are the first ones to al­ways test them. The prod­ucts then go through third party testing by vol­un­teers with dif­fer­ent skin types and pref­er­ences, after which it is cleared to go out in the mar­ket.

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