BEAUTY WITH SOUL
Shubhika Jain, founder of farm-to-face brand RAS Luxury Oils, speaks to HENA DESAI about the brand, its journey and all that it stands for.
“I use the RAS Luxury Oils Rose Nectar Face & Body Spritz, along with use 2-3 drops of the RAS Luxury Oils Radiance Beauty Boosting Day Face Elixir. I also love using the Bliss Liquid Luxury which is my favourite body oil – it is super absorbent, completely natural, very effective and hydrates the skin so much better than a lotion or cream.”
What’s it like to be a successful entrepreneur at the young age of 23? Shubika Jain knows this very well as she sits at the helm of the popular organic brand RAS Luxury Oils. This Raipur-based brand is only a few months old, but that hasn’t stopped it from winning awards and reaching onto the favourites shelves of hoards of women in India.
Shubhika’s heritage dates back to over a century—her family owned a flourishing oil trade business in Rajasthan, from where they migrated to Chhattisgarh to pursue sustainable agriculture and living through natureconscious ventures. It was in 2012 when the desire to build an ecofriendly business led to the setting up of their first oil extraction unit, along with 250 acres of farmland, which led to the birth of RAS Luxury Oils. The inspiration behind this venture was Shubhika’s mother and co-founder of the brand Mrs. Sangeeta Jain—it was her ideals that are now pillars of the brand. Shubhika shares that
it was her mother who inculcated in her the habit of using natural oils and ingredients in her beauty regimen. When the duo failed to find a 100% natural and preservative-free brand, they started their own product development with a team of scientists which led to the introduction of their ayurvedic luxury brand.
Farm to face
The interesting thing about this brand is that most of the ingredients used in the products by RAS are grown and processed on the family-owned estates; very few native ingredients are sourced from other countries. Shubhika says, “Most brands get their products manufactured by a third party and do not have control on the process! There were many brands abroad which were riding the natural skincare wave and were into ‘ayurvedic’ Organic skincare but had contorted the meaning of Ayurveda. All our products are handmade in our vertically integrated farm—cultivation, oil extraction, formulation, bottling, packaging, shipping and marketing. This is very unique in the industry.” The formulation of their certified and high quality products, blending and bottling is done in their own government-approved R&D lab in Raipur, Chhattisgarh.
While it’s good enough that the brand gives you trusted and natural wellness products, they go a step beyond to ensure that they are sustainable in every aspect. RAS calls itself a social startup—10% of their profits go to animal welfare and girl child empowerment NGOs. They also believe in fair trade practise—through their ethical sourcing policy, they offer guaranteed buy-back of the farmers’ produce at good prices even if the market rates are lower than normal. What’s more is that their processes are environment-friendly too—engage in fuel conservation, eco-friendly packaging, rainwater harvesting and more. When you buy from the brand, you not only get good quality products, but also know that it is coming from a completely ethical background.
Tried, tested and natural
In your search for genuine, authentic products that offer quality and natural care, RAS Luxury Oils will come through—they produce products that are 100% pure, natural, vegan and eco-friendly. “We encourage people around the globe to say no to unnatural products with ‘unpronounceable’ ingredients,” says Shubhika. She adds that their products are not tested on animals—a team of scientists formulate the products with Shubhika and her mother; they are the first ones to always test them. The products then go through third party testing by volunteers with different skin types and preferences, after which it is cleared to go out in the market.