FASHION’S NEW TRIBES
FASHIONS COME AND GO IN WAVES. Every few years, new schools of thought take the frontline, while others await their turn in the wings. Take the ’90s, where JJ Valaya, Tarun Tahiliani, Rohit Bal, and Suneet Varma first showed the country how decadent fashion could be. Alongside, designers like Abraham & Thakore, Rajesh Pratap Singh, Sonam Dubal, and Neeru Kumar were championing India’s wealth of traditional textiles. Malini Ramani, Wendell Rodricks, and Ranna Gill came next, with their resort-chic, global gypsy, beach-perfect mode of dressing.
Similarly, today’s fresh talents come in many different molds: Austere minimalists, full-blown maximalists, and those who prefer a mish-mash of textures and prints. All are finding their niche.
And while doing so, these entrepreneurial creatives have—just like their predecessors and mentors—unconsciously formed cliques of their own, spanning geographical divides and seasons.
Here are the next drivers of style.