Fans to be dazzled by shah rukh Khan, Ar rehman at the odisha Men’s hockey World Cup Bhubaneswar 2018 and experience india’s best kept secret
There are now less than 50 days to go until this year’s Odisha Hockey Men’s World Cup Bhubaneswar in India. Host city Bhubaneswar is gearing up with a number of activities to engage incoming fans ahead of the 14th edition of the tournament, which opens on 28th November. Odisha government has roped in Oscar winning music composer A.R Rahman for composing the Official World Cup Song titled ‘ Jai Hind Hind, Jai India’ for the upcoming Odisha Hockey Men’s World Cup 2018. The song will not only have pulsating rhythm but it will also have the magic of poetry as
celebrated lyricist-poet Gulzar has penned the lyrics for the song. Odisha Tourism as host partner of the Odisha Hockey Men’s World Cup Bhubaneswar 2018 unveiled an exclusive campaign for the Hockey Men’s World Cup titled ‘Odisha by Morning, Hockey by Evening’. The campaign was unveiled during the Women’s Hockey World Cup in London on the iconic London buses. It is being promoted nationally via OOH and social media. The campaign was promoted at the various roadshows and tourism events both nationally and globally ( Malaysia, Bangkok). Exclusive Hockey Men’s World Cup packages for the incoming visitors have also been floated around. Odisha Tourism also signed a MoU with Oyo Rooms to increase the inventory of rooms on its platform and endeavour to take on board the hotels and home stays in Odisha to accommodate enhanced demand during the tournament. Odisha Tourism signed a content partnership With TripAdvisor to boost inflow of tourists ahead of the Hockey Men’s World Cup Bhubaneswar 2018 Odisha Tourism is further supporting The Bhubaneswar Art Trail (BAT), a unique art initiative in the country, aiming at creating a creative space around the Old Town (which is often described as the ‘a treasure trove of time since 6th century CE’), and introducing art to the public in such a mystic setting and maverick air. In many ways, BAT 2018, the debut edition, is going to democratise art in a manner rarely seen in India on this scale. Odisha, the repository of unparalleled heritage is also the capital of soft power in the country. There is uncommon juxtaposition and synergeticco-existence between history and the present, the harmony of antiquity and contemporary. Odisha, Bhubaneswar, and especially the Old Town area are all elements of a large breathing canvas, waiting to be embraced, but diffident, and shy. BAT 2018 is opening up a public atelier – a large public stretch of workshop or studio of artists, where masters, assistants, students, apprentices and all of us can work together to produce pieces of fine art. The canvas can be anything – a school building, a public wall, pavements, parapets, tufts, houses, youth club buildings, and just about anything. Art knows no ceiling or fencing. The host city Bhubaneswar will also be completely Wi-Fi enabled before the start of the world cup. The fibre optic network would be spread across the city along with setting up around 1800 Wi-Fi access points. With a view to promote cleanliness and hygiene in the Capital City ahead of Odisha Men’s Hockey World Cup in November, mechanical street sweeping machines were flagged off and the foundation stone was laid for 60 smart modular stainless steel toilets. The authorities have also decided to put few unique paintings on display for the audience to draw their attention towards Odisha’s rich culture and great enthusiasm for hockey. The paintings, a genre of fine art, on hockey created by 25 artists during a six-day camp held at Panthanivas from Oct 1-6, will be displayed during Odisha Hockey Men’s World Cup at Kalinga Stadium to take the sports lovers by surprise. Ekamra Sports Literary Festival 2018 will also take place on 3rd and 4th November as a warm up event and will bring together international and national sports journalists, actors, sportspersons under one roof. To further boost tourism potential of the state, the Handicrafts department is planning to promote crafts integral to the state like Ikat weaving, Dhokra, and Lacquer Work during the sporting extravaganza. Ikat handloom stoles designed and woven by weavers from Western Odisha would be given to the guests to welcome them. The stoles are being custom made for the participating countries. Hockey inspired products made using the Lost Wax Casting technique will also be part of the gifting items list.